In our 8th episode of Aventri's (formerly etouches) Affinity Podcast series, we are joined once again with special guest-host, Sarah Imarata, Aventri's Director of Marketing and Sales Automation who interviewed Beth King, the Executive Director of Campus Relations and Special Events at Randolph-Macon College in Ashland, Virginia.
While you may just think of graduations, student-life events, and seminars as the extent of higher ed event planning, there certainly are a ton more! From alumni events and class reunions, to non-college related seminars and conferences, college campuses are a breeding ground for events.
In this edition, Beth King leans on her 13 years of higher-ed event planning experience and takes us through the challenges of having such a diverse portfolio of events to work with, quantifying and defining the success and challenges of an event, and the components to getting buy in from your team's key stakeholders.
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