What You'll Learn

Sarah Imarata aka “Salesforce Sarah” is Aventri’s (formerly etouches) Director of Marketing and Sales Automation. She and her team provide the technical ecosystem to effectively market through multiple channels as well as enabling sales with tools to increase productivity. Sarah graduated from Randolph-Macon College with a degree in Business and Economics. She has spent most of her professional life translating business processes into successful technical solutions. Sarah has a 9 year old daughter that keeps her busy when she is not making automation dreams come true.

Beth is the Executive Director of Campus Relations and Special Events at Randolph-Macon College in Ashland, Virginia, a few miles North of Richmond. Beth has 25 years of experience in the Event Planning industry, 13 of which have been in higher education.  Beth oversees all space on campus spaces such as classrooms, auditoriums, event spaces, etc.  If it can be booked, she manages the calendar for it!  She also is responsible for donor recognition events, commencement, honors convocation and so much more!  Beth has known her husband since 3^rd grade and is a mom of 8 year-old twins!