Need a venue for your 2020 Sales Kickoff? Here's our guide of the Top 100 Venues in the USA. Find Your Venue!

15 Statistics on Why Marketing Agencies are Finding Value in Events

Kaitlyn Tatulli |

Event marketer using a calculator to analyze the marketing value of an event The number of marketing agencies that are independently managing their client’s events, specifically their experiential marketing events, is increasing. Specifically, research shows that marketers plan to increase the number of events they hold by 63 percent. Why? Because marketing agencies have begun to see the many benefits of managing client’s events.

Specifically, marketing agencies have realized that if they host their client’s events, in addition to marketing it, they can increase their customer satisfaction, revenue, and overall, their book of business. With the help of event management technology, agencies can do all of this!

If you’re a marketing agency interesting in hosting your client’s events, but unsure what specific value these events would generate for you, we have you covered. Here are 15 statistics on managing client’s events can bring value to your marketing agency.

15 Reasons Why Marketing Agencies Find Value in Events

 

Brand Awareness

Small child building brand awareness by yelling into a megaphone

One reason why your marketing agency may find value in managing experiential marketing events for its clients is because these events help build brand awareness and a reputation for your client’s.

1. 94 percent of experiential marketing event attendees are more likely to remember or recognize the brand after the event (Agencyea, 2018).

2. 91 percent of experiential marketing event attendees feel an increased connection to the brand after the event (Agencyea, 2018).

3. 91 percent of experiential marketing event attendees say they have a more positive feeling towards the event brand after they leave (EventTrack 2018).

4. 87 percent of experiential marketing event attendees have an altered perception of the brand after leaving the event (Agencyea, 2018).

5. 65 percent of experiential marketing event attendees reported they had a better understanding of the brand’s products or services after the event (EMI & Mosaic, 2016)

 

Brand Loyalty

A woman sitting on a deck next to her loyal dog

In addition to an increase in brand awareness, your marketing agency can also gain stable brand loyalty for your clients from holding experiential marketing events.

6. 98 percent of users feel more inclined to purchase after attending an activation (EventTrack).

7. 85 percent of consumers are more likely to purchase a product or service after attending a live marketing event (EventTrack 2018).

8. 84 percent of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event (EMI & Mosaic, 2016).

9. 74 percent of survey respondents said that they are more likely to purchase products that are promoted at live events (EventTrack, 2016).

10. 70 percent of users become regular customers after an experiential marketing event (EMI & Mosaic, 2016).

11. 38 percent of experiential marketing event attendees visit the company’s website after the event (Event Marketer).

12. 32 percent of experiential marketing event attendees purchase the company’s products or services after the event (Event Marketer).

13. 30 percent of experiential marketing event attendees wear or use some type of product with the company’s logo on it after the event (Event Marketer).

Foster Connections

Event marketers fostering connections

If increasing your client’s brand awareness and loyalty weren’t enough value to prove experiential marketing event’s value, these events also help you foster meaningful connections for your clients at the event and after.

14. 95 percent of experiential marketing event attendees’ say live events provide them the opportunity to form invaluable, in-person connections (Endless Events, 2018).

15. 48 percent of experiential marketing event attendees’ say the face-to-face relationships and interactions events provide even more valuable today than they were in the past (Center for Exhibition Industry Research)

 

Have you seen the value of managing your client’s event through experiential marketing events? What other ways do you find value in holding events? Let us know by commenting below!

Event Platform Migration Best Practices

This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

Subscribe to Our Blog

Subhead Here

Created with Sketch.