Good events aim to deliver experiences tailored to individual attendee needs and interests, and new technology like artificial intelligence (AI) is helping lead the way to more personalized events. AI is often seen as the future of technology, the world, and the event industry. The impact of AI technology on event planning has already begun with features like chatbots, virtual reality (VR), and AI matchmaking.
Here are some of the best AI tools planners are utilizing today to run events more efficiently, while further personalizing the event for attendees.
Even if you don’t use it, you have probably heard of Amazon Echo and Google Home, the little cylinder smart speakers that answer just about any question and provide you with a wealth of information. In their simplest form, these products are Chatbots, and now Chatbots can be used in the event industry.
Chatbots can be used as automated messengers or customer service tools. Generally, the Bots are a popup window on a website that are programmed to answer questions faster than human responders. The Bots can also be integrated with text messaging, apps, and Facebook Messenger, and can be programmed to send polls, photos, videos, GPS locations, and more.
When it comes to events, Chatbots can be programmed to fit your specific company or event needs. They also can handle event RSVPs and registrations, be used to translate your event details into other languages, increase e-commerce, answer frequently asked questions, or help attendees book hotel accommodations.
Not only can Chatbots help keep your attendees informed and happy, they can also save you money. In fact, a Business Insider survey found that using chatbots can cut your customer service budget by 25 percent. They estimate that the implementation of Chatbots in U.S. companies can save $23 billion dollars from annual salaries.
Using Chatbots for your next event can save you time, money, and provide your customers instant responses. Why wouldn’t you want to use a Chatbot?
2. Virtual and Augmented Reality
Virtual and augmented reality AI technology are also trending in the event industry. You can incorporate both technologies into your event to provide your attendees with a personalized experience, no matter your event’s size.
Virtual reality is a three dimensional (3D), interactive computerized world. Users tend to wear headsets, handsets, or gloves in order to participate in the virtual reality world. In event planning, virtual reality is being used for venue sourcing, to create virtual demos and virtual information booths. Virtual demos and information booths provide attendees with a singular experience where their questions can be answered. At the 2017 Intex Expo, Continental Building Products successfully used virtual reality technology to conduct product tutorials.
Similar to virtual reality, augmented reality is a combination of computerized elements and reality. Event attendees are using augmented reality technology, like Double Robotics’ remote controller robot, to remotely attend events. Augmented reality technology is currently being developed by car companies, like Volvo and VNTANA, to engage with their cards through headsets and holograms.
The invention of virtual and augmented reality presents event planners with a unique opportunity to create novel, engaging experiences for their attendees and reach a global audience.
3. AI Matchmaking
In addition to chatbots, virtual and augmented reality, event planners and attendees can also use AI matchmaking technology at their next event.
Using social media data, like from Facebook and LinkedIn, AI can be used to match attendees or exhibitors based off of interests and suggest products or conferences to attend based off of their individual data. You can also use AI matchmaking technology to personalize an event or proposal to an attendee.
A popular event matching making tool for event planners is Grip. Grip’s AI matchmaking tool learns from your behavior, which allows the tool to generate real-time recommendations.
Event planners and attendees—You no longer have to play networking roulette. Let AI matchmaking technology find your match.
4. Facial Recognition
Want to simplify attendee check-in, but keep the process personal? Facial recognition technology can now be used to check-in attendees at events and print their badges. Using programs like Zenus, FindFace, and Expo Logic, case studies have found that facial recognition technology makes the check-in progress five times faster. In nine seconds your attendee can be checked-in and have their badge printed, while you focus on more important things.
Not only can facial recognition speed up check-in, it can also help you reach a wider audience during and after your event. Facebook uses facial recognition technology to automate photo tagging. The feature uses algorithms to identify an individual’s face in a photo. As a result, when an attendee posts a photo, Facebook will automatically provide them with tagging suggestions. As an event planner, you can take advantage of this feature to increase your event’s social media exposure by encouraging attendees to take photos at your event. Some past events, like Dreamforce, have dedicated photo zones, created an event-specific hashtag, or taken photos of attendees themselves and featured them on the event’s Facebook page.
Leave registration booth barcodes and name searching in the past and instead let the faces of your attendees be their event tickets.
So, what do you think? Will you incorporate any of these AI trends into your next event? Can you think of other ways to use these technologies? Let us know by leaving a comment below.