June 28, 2022
Even after two years of cancellations during the pandemic, B2B marketers continue to rate in-person events as one of their most effective marketing tactics, and for good... READ MORE
June 21, 2022
COVID-19 disrupted operations around the world, and in-person events were no exception. Event planners for universities, FinTech conferences, and non-profit board... READ MORE
April 1, 2020
In our premiere episode of Aventri's Event Strategies podcast series, John Kearney, Aventri's... READ MORE
February 3, 2020
There’s a dark cloud hanging over marketing leaders heading into the new year: last year’s... READ MORE
January 29, 2019
Meetings and events do not exist in a vacuum. They are strategies and tactics for achieving a... READ MORE
January 22, 2019
Every meeting and event planner is given a budget and CFOs are looking for a tangible return on... READ MORE
January 17, 2019
Success in events is 50% event planning and 50% event talent aligned against the plan. Effective... READ MORE
January 15, 2019
The attendee experience is made up of three elements: making the experience better, leading to... READ MORE
January 11, 2019
This week marked another amazing year of PCMA's signature international event, Convening Leaders,... READ MORE
January 10, 2019
In large, enterprise organizations around the world, event teams are hindered by primitive systems,... READ MORE
January 3, 2019
When it comes to meetings and events, staying on budget is critical for all planners. While... READ MORE