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Aventri Blog

Event Tech Strategy, Insights and Trends

Marcella Lavras

Marcella Lavras

Marcella is the Marketing Project Specialist at Aventri focusing on campaign planning and execution.

Recent Posts by Marcella Lavras

October 2, 2019

3 Reasons Why a CRM Integration is Essential for Event Planners

In a digitally connected and powered world, it’d be simple to forget about the importance of a... READ MORE

May 8, 2019

23 Tips for an Effective Pre-Event Communication Strategy

The date is set, the venue is booked and the speaker line-up is complete. But the most important... READ MORE

June 4, 2018

3 Integrations to Keep Your Event Process Seamless

Working within the marketing operations department here at Aventri, I’ve had the opportunity of... READ MORE

March 8, 2018

Questions to Ask About Your Event Management Process

When it comes to event management, or marketing in general, we are driven to achieve one goal:... READ MORE

December 11, 2017

How to Use Buyer Personas to Improve the Attendee Experience

Buyer personas have become the cornerstone of most successful marketing programs. Content and... READ MORE

August 24, 2015

Creative Communication for Your Event – Part 2

In our second edition of Creative Communication for Your Event, we are taking you through a few... READ MORE

January 13, 2014

7 Tips to Not Mess Up the Registration Process

Gifts are opened, champagne bottles are empty and now it’s time to actually start 2014. In the... READ MORE

December 6, 2013

A Survival Guide to a Year in Reporting

Where did 2013 go? You had an awesome year of events, now all that is left to do is finish up... READ MORE

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