Chatbots: Your Partner for the Future

Kaitlyn Tatulli |

Chatbots: Your Partner for the Future As we discussed a few weeks ago in our Tech Tuesday blog, Chatbots are a huge AI trend in tech and the event industry. But why have planners been so drawn to using them? In this blog, we dive into the Chatbot trend and discuss why you should implement a Bot in your next event.

What are Chatbots?

A Chatbot is an automated software designed to converse with humans. Chatbots can answer or ask questions, perform instructions, or make personalized suggestions. Chatbots can be implemented into a website, email, text messaging, or apps, like Facebook Messenger.

Why Chatbots they so popular?

Since 2016 the popularity of Chatbots has increased. Advancements in AI technology have helped Bots better comprehend and accurately answer people’s questions. Experts, like HubSpot’s founder Dharmesh Shah, cite the growing popularity of communicating over texts or in messaging apps as a reason for Chatbots popularity. Bots are able to communicate with people on the apps they already use, like Facebook Messenger, Slack, Telegram, Viber, and Kik, as a plugin.

Why should planners look into Chatbots?

Chatbots are also being used at companies like American Express and British Airways, to automate their marketing and redefine their customer’s experience with 24-hour, instant customer service.

Incorporating Chatbots into your next event will help you deliver mass personalization to your customers and attendees. Using Chatbots, your customers will experience better customer service and potentially increase their engagement, while you save both time and money. It’s a win-win for both you and your customers.

How can I implement Chatbots at my next event?

1. Purchase tickets

Want to automate ticket sales and registrations while saving time? You can include a Chatbot on your landing page for your next event where attendees can buy tickets online.

2. Networking

Networking is a big part of events. To help, Chatbots can extract data from an attendee’s social media profile, like Facebook, LinkedIn, and Twitter. You can then import this information into a mobile app, which can group attendees with similar interests.

3. Personalization

Even if your event has over a thousand attendees, you want each person to have a personalized experience, but this can be difficult and time consuming. However, with the use of Chatbot technology, Chatbots can provide your attendees with session suggestions based off of their social media information. Your attendees can then accept or reject the Bot’s suggestions and schedule a meeting before they arrive at the event.

4. On-Demand Agenda

You want your attendees to be informed about all the features of your event. Use your Chatbot to help. The Bot can be programmed to provide your attendee with on-demand information like the session schedule, speaker profiles, and event abstracts.

5. Event Reminders

Want to simplify session planning for your attendees? Use your Chatbot to send participant’s reminders regarding the sessions they are interested in or plan on attending. Not only do you simplify the process for them, you save yourself from individually reminding attendees about your upcoming sessions.

6. Post-Event Feedback

Event planners don’t want the interaction with attendees to stop after an event. You can use a Chatbot to continue engaging with your attendees and collect their feedback. Just program the Bot’s to conduct post-event surveys to collect the valuable information you need to improve future events.

Let Chatbots be your little virtual assistant to instantly answer your customers’ questions, drive interaction, and collect their feedback.

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This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

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