Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of December 31 - January 4!
New York Remains World’s Top Destination for Business Travel
New York has been named the leading destination for global business travel for the fourth consecutive year, while Shanghai has advanced to the fourth spot behind traditional destinations London and Paris, spotlighting China’s growing economic clout. The annual rankings from Egencia noted that Shanghai was among four Asian cities among the top ten business travel destinations, including Singapore (6th), Hong Kong (8th), and Tokyo (9th). Read more.
How Wellness Experiences Are Weaving Their Way into Consumer Events
From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. According to data from Statista, the health and wellness market in the U.S. reached $167 billion in 2017, and it was expected to increase by another $4 billion this year. Brands that have jumped in and embraced fitness-focused activations have experienced explosive growth of their programs over the last couple of years, too. Read more.
Wristbands and Room Service: Music Festivals Check In to Hotels
Wise to the popularity of zeigeisty gatherings like Coachella and Burning Man, hotels are staging their own music festivals, trying to lure travelers obsessed with finding the next thing to post about on social media. For example, W Hotels, a subsidiary of Marriott, came up with the concept for its roving music festival, Wake Up Call, after discerning that its target customers tend to go as hard during their off hours as they do during their working ones, and don’t necessarily want to deal with the crowds and logistical planning inherent in attending traditional, multiday concerts. Read more.
Woodstock 50th Anniversary Festival Planned at Bethel Woods Site
The town of Bethel, New York, is planning a golden anniversary celebration of the Woodstock festival. The Bethel Woods Center for the Arts announced the gathering on Thursday (Dec. 27), revealing that the three-day event (Aug. 16-18), "Bethel Woods Music and Culture Festival: Celebrating the golden anniversary at the historic site of the 1969 Woodstock festival," will feature as-yet-unnamed musical performers, as well as TED-style talks. Read more.
7 Tech Trends That Will Dominate CES 2019
CES certainly has its share of overhyped gadgets, meaningless concepts, and just plain dumb ideas, but the overall vibe tends to be optimistic. Tech can solve problems, and the whole industry descends upon the Las Vegas Strip to tell their stories for a few days in January. The transition to 5G networks will likely be the biggest trend people will be talking about at CES. At the same time, incremental advances are adding up in areas like the smart home and consumer health tech to push forward meaningful advances that aren't just hype. Read more.