Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of January 7-11!
Secondary Cities Become Dynamic Destinations
With high costs and attendees tired of visiting the same destinations, more meeting planners are holding their events in secondary cities that offer not just reduced costs but genuine authentic attractions and event spaces. So how does a city retool to brand itself as a place that is not just friendly to growing industries like digital technology, but take advantage of its existing character and infrastructure at the same time? This is the challenge for Craig Davis, CEO of Visit Pittsburgh, who sat down during the PCMA Convening Leaders convention this week in Pittsburgh’s David L. Lawrence Convention Center. Read more.
Government Shutdown Puts Damper on Association Meetings
The ongoing federal shutdown, now in its third week, is starting to affect the meetings sector in a big way—including at one of the largest association events of the year. The Consumer Technology Association’s CES that took place this weel has to account for the loss of multiple speakers from the federal government. Among them, is the head of the Federal Communications Commission, Ajit Pai, as well as top officials from at least five other federal agencies. Read more.
Golden Globes 2019: Get Inspired by This Year's Glamorous Parties
While last year's Golden Globes directly addressed Hollywood's pervasive sexual harassment scandals, this year's award show took on a more celebratory tone. Held on Sunday, January 6, at the Beverly Hilton, the 76th Golden Globes—hosted by first-timers Andy Samberg and Sandra Oh and broadcast on NBC—mostly shied away from politics, instead creating an upbeat, conflict-free atmosphere that celebrated diversity. Read more.
At Hotels, Space That’s Like the Office, ‘But Cooler’
Hotels have already turned their lobbies into spaces where guests can socialize or work. Now, some properties are going one step further to cater to business travelers and professionals in general: They’ve set up WeWork-style co-working areas. Traditional hotel business centers these aren’t. Yes, they offer practical amenities like office supplies, printers and, of course, coffee. But they also have a laid-back ambience and convivial feel of the shared working spaces popping up around the globe under the banner of the start-up WeWork. Read more.
Report Reveals Gaps in Social Media Use for Meetings
A recent survey by Aventri and Little Bird Told Media of 185 event professionals revealed what our industry is getting right about social media use, and what could be done better to leverage the opportunities digital networks offer.The Social Media Trends for Events survey found that marketing was the number-one use for social media among event professionals, with 96 percent of respondents using it for outreach. More than 75 percent of respondents also used social media for customer engagement, news, and community building. Read more.