Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of July 29 - August 2, 2019.
Accessibility is Cornerstone of a Successful Meeting
According to the American Express 2019 Global Meetings and Events Forecast, one of the top factors in determining whether to attend a meeting is accessibility. Attendees seek convenient host destinations and walkable cities. Tory Ondrla, conference manager for the Association of College & Research Libraries, says accessibility and walkability of the meeting destination was her top priority when selecting a city for the organization’s recent annual meeting. Ondrla and the ACRL selected Cleveland for their 2019 annual meeting after a site visit. The city was accessible and affordable, with world-class venues within walking distance of the meeting’s hub at the Huntington Convention Center. More than 3,000 attendees descended on the city, filling 2,100 rooms on its peak night—all within walking distance of the convention center. Read more.
5 Things Event Attendees Care About Today
“We work to create events that we would actually want to attend," said Jeff Consoletti, founder and C.E.O of production agency JJLA, from the BizBash Live: Los Angeles stage. He was touching on a theme that recurred often during the daylong event, which took over the California Market Center downtown on July 24: Events will always be about the guest experience, first and foremost. Speakers during the Event Innovation Forum, a single-track education conference, and the Workshop Series of seminars covered topics such as the latest design and technology trends, the importance of interactive content, what Gen Z wants from brands and gatherings, and more. Here are some of their smart insights into what event attendees care about today. Read more.
Snapchat Launches ‘Instant’ Tool for Creating Vertical Ads
Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format that Snapchat has popularized, so Instant Create is designed to make the process as simple as possible. Executives at parent organization Snap discussed the tool during last week’s earnings call (in which the company reported that its daily active users increased to 203 million). Read more.
Boom in Hotel Construction Creates Room Rate Stability
American Express Global Business Travel’s consulting team has released the Hotel Monitor 2020 report, and it’s good news for meeting planners. Despite an increase in demand for hotel accommodations, lodging prices are expected to climb only slightly as hotel construction and an increase in competition has kept pace with need. Uncertainty over Brexit as well as considerable hotel building means London hotel prices are predicted to rise only one percent, but inflation in Argentina is expected to send room rates in Buenos Aires skyrocketing a whopping 47 percent. Incentive planners looking at events in the Middle East will find deals, as lodging will be cheaper, and even Dubai, the host for next year’s World Fair Expo 2020, is not expected to become more expensive for travelers. Read more.
10 Years of Data on Millennials and Causes: How Brands Fit In
If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account 10 years-worth of data by the foundation and partner Achieve on millennials and their interest in causes, analyzed a number of key insights through the years. Among the topline findings: That millennials believe they can affect deep change for the country by being involved in causes; that they care more about social issues than institutions; that they engage with causes through a range of sectors and industries; and that they are influenced in large part by their peers. Read more.