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Connect Weekly: Amazon Studios Hits the Road, Broadway Pushes Reopening & More

Abigail Sakati |

shutterstock_1695842029Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of October 12, 2020.

See How Amazon Studios Hit the Road to Promote its New Movie and Voter Registration

To promote its newest film, All In: The Fight for Democracy, Amazon studios hit the road in a buses to travel across country. These buses were wrapped in promotional illustrations, but also doubled as mobile centers for people to register to vote, check their voter status, sign-up to become a poll worker, and participate in outdoor preview screenings of the film. Their film, All In: The Fight for Democracy, examines the issues of voter suppression in the U.S. Read more about the film and Amazon’s marketing campaign, by clicking here.

The BEIC Stands Ready to Work With the Government and the DCMS

The events industry in the U.K. has gained support in Parliament following the Westminster Hall debate secured by Owen Thompson MP and the appeal by the British Event Industry Coalition to endorse the support of event professionals hosting COVID compliant events. These debates with parliament and the support from the government allow BEIC to continue talks about putting together a plan to assist professionals with bringing back the events industry. To learn more about BEIC and what this new momentum means for the events industry, click here.

Broadway’s Reopening Is Pushed Back Again

The Broadway league, the trade association representing theater producers and owners, announced last week that Broadway will not resume until May 30, 2021. Shows will individually announce their reopening dates depending on their production schedules. In New York, approximately 97,000 people rely on Broadway for their livelihood and adds about $15 billion to NYC’s economy. Read more about this economic blow from COVID-19 here.

Hong Kong Tourism Board Launches Standardized Hygiene Protocols

The Hong Kong Tourism Board just announced a standardized list of hygiene protocols to unify a set of guidelines for tourism-related industries. These health and safety rules can be easily recognized and understood to help prepare for inbound travel. The purpose of these guidelines is to help show that the tourism sector values their commitment to hygiene and safety , and creates cohesion between the different techniques organizations are utilizing to keep their customers safe. Learn more about the standardized protocols here.

Join Us at Event Tech Live!

On November 2-6, Event Tech Live will be hosting their annual event live virtually to protect attendees and comply with U.K. event requirements, but they anticipate returning to hybrid in 2021. Aventri will have a booth at this year’s virtual event, so be sure to come by virtually to view our new virtual solution. We hope to speak with you soon! Register for Event Tech Live here.

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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