Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of January 13, 2020.
5 Tech Trends from CES that Will Impact Events
CES just happened. 100,000 attendees ventured to the Las Vegas jungle to find out what’s new in technology. Event planners shouldn’t care about 95% of what is presented at CES. That remaining 5%, though, may have quite a big impact. I can finally admit this was my first CES (Consumer Electronics Show), which is even worse considering I am a Las Vegas resident. Everybody warned me about the mess: large crowds, people shouting, traffic. They were right. Despite the amazing Las Vegas sun, the city barely handles the chaos. And if Las Vegas can barely handle it, who can? ...You are partly right dear reader, you shouldn’t care for most of what’s happening at CES, but a tiny fraction of the innovation presented will impact consumers at events (aka attendees). So let’s look at those technology elements that you may soon become an expert of, because this is what you signed up for when you wanted to become an event planner! Read more.
What Will Have the Biggest Impact on Events in 2020?
From politics and climate change to virtual events and emerging technology, here's what 11 top industry professionals think will have the biggest effect on events this year. "2020 is all about the eco/green event. Everything is moving in the direction of being more sustainable—we're going paperless for invitations, stocking bars with biodynamic wines, designing with local flowers that don’t need to be flown in from overseas, and swapping material favors for more charitable gifts that 'give back' to the environment, like planting a tree or adopting an animal in your guest/host’s honor.” — Melissa Andre, owner and creative director, Melissa Andre Events, Los Angeles. Read more.
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Embrace Gamification, VR and AI to Move Your Show Forward
To creative innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. In Orlando, seven planners have exceeded in this realm, setting the bar high for both their peers and the industry. In this series, we’ll learn how these planners are driving change, creating memorable events and inspiring their attendees at each and every meeting. Meet our fourth “Planner of Productivity”: Debbie Langelier, CEM, vice president of the National Training and Simulation Association (NTSA). NTSA is a smaller association—350 members—with a large trade show of 17,400 attendees. Every year, it’s annual conference is held in Orlando, an ideal location because four branches of the military have bases nearby. In fact, 40 percent of I/ITSEC attendees drive to the show. Read more.
How Global Event Planners Need to Think About China’s Secondary Cities
Asia is quickly becoming a powerhouse in the global events sector, with China accounting for much of the growth. As a destination in transition, however, certain cities and regions stand to gain the most events business due to more developed infrastructure for hosting large meetings and conferences. A new report from TUI-owned Pacific World outlines the growth of China’s event sector and the trends that are determining its path forward. China’s Belt Road Initiative is bringing visitors from destinations around the world to meet and do business in more secondary cities. "Industrial cities drive trading interests from all over the world,” states the report. “Traditionally all the industrial and trading centers of China are located along the coastline, and so are the mega cities which contribute to GDPs. With [Belt Road Initiative] project, the inner lands and indo-China zone have been opening up faster than ever, and so has the infrastructure development of these cities." Read more.
Coalition to Promote Meetings Hits Milestone, Moves Forward
After 10 years of work, the Meetings Mean Business Coalition is in a stronger data-supported position to advocate for the meetings and events industry. So said Trina Camacho-London, vice president of global group sales for Hyatt Hotels and MMBC co-chair, at a press conference held during the Professional Convention Management Association’s Convening Leaders conference January 5-8 in San Francisco. Flanked by Fred Dixon, president and CEO of NYC & Co. and fellow MMBC co-chair, and Roger Dow, president and CEO of the U.S. Travel Association, Camacho-London told members of the meetings-industry media that “it’s been a decade since the financial crash that spurred the creation of MMBC. We must promote the economic and social value of in-person events and safeguard the industry against both financial and reputational threats. Our goal is to bring all segments of the industry together as one voice to promote its impact.” Read more.