Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of June 10-14.
3 Must-Have Components in a Conference Code of Conduct
In a recent survey of business travelers, 60 percent of respondents said they had encountered some form of harassment at a conference or other business event. What’s more, a survey of meeting planners found that more than one-third had to deal with claims of harassment among participants at at least one of their events. So said Stephanie Davis, president of consulting firm Employment Practices Solutions, at the start of her May 28 MeetingsNet webinar entitled “Back Off! How to Design an Effective Meeting Code of Conduct.” n light of these findings, Davis, president of consulting firm Employment Practices Solutions, urged attendees to make sure their organizations had a code of conduct that is presented to all meeting participants—attendees, exhibitors, speakers, and service providers—both ahead of the event and when they first arrive on site. Read more.
What's Next for Wellness Programs? Watch These Four Trends
Employee wellness programs aren’t just about healthy office snacks and discounted gym memberships anymore. From new offerings to more varied ways of keeping participants informed and engaged, employee wellness is evolving—and tech is only part of the shift. That’s according to Jenny Jenkins, executive program director at the Corporate Health and Wellness Association. In her role, she tracks trends as CHWA works with the large companies that generate much of the experimentation in the wellness field, such as The Gap, PepsiCo, Delta Air Lines, Hewlett-Packard, and Deloitte. Read more.
6 Instagram Mistakes That Keep Your Brand From Growing
With more than 25 million business profiles and over 200 million visiting at least one business profile daily, Instagram isn’t the easiest social media channel for brands to master. It can be frustrating to get the attention of the rather distracted users. However, too many brands are making mistakes that can be easily fixed, which will help their Instagram platform grow. Let’s look at six frequent pitfalls and how to fix them. For example with lack of engagement; you rush to post without putting much thought into the creative and hope Instagram will do its magic to make it or your brand popular. You offer information and context that cannot be conveyed by the photo. Read more.
Airbnb Expands Experiences Into Multiday Adventures
Two-and-a-half years after debuting Airbnb Experiences, Airbnb is putting itself into direct competition with traditional tour operators with the launch of a multiday tour service called Airbnb Adventures. In its announcement Thursday about the expansion of its single-day tours, Airbnb Experiences, the company pointed to examples of Airbnb Adventures, including a three-day trip tracking lions with Samburu warriors in Kenya ($515 per person); a six-day Slow Food Safari in the Galapagos ($3,500); a five-day Mystical Oman Trek ($1,000), and camping on a cliff overnight in Colorado ($1,000). These tours do not include flights. Read more.
Aventri and Little Bird Told Media Launch Second Social Media Survey
Last year, Aventri and Little Bird Told Media asked planners how they use social media to connect with attendees, and published a report with our findings. This year, we want to turn the tables and learn what attendees think. We want to know how attendees use social media events and how they like to connect with event organizers via Facebook, Twitter, LinkedIn, Instagram, and more. Fill out this survey to tell us a bit about your relationship with social media as a recent event attendee and you will be entered to win a $100 Amazon giftcard! Take the survey.