Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of August 24, 2020.
Century-Old Hotel Has Latest COVID-Killing Tech
Marriot’s Autograph Collection property, Hotel Paso del Norte, in El Paso, Texas was in the middle of a multi-year, multi-million-dollar renovation when the pandemic hit. However, this prompted the hotel to upgrade their HVAC system to the latest Plasma Air bi-polar systems. When the property opens this fall, the system, whose ventilation system utilizes ionizers to deactivate airborne viruses by releasing positive and negative ions, will be in each room and all public spaces where it will be able to combat Coronavirus and other airborne diseases. Learn more about this upgrade.
Thinking Inside the Box
When Symphony Talent moved their recruitment marketing conference, Transform, online during the pandemic, organizers were determined to design an experience that wouldn’t lose the experiential aspects of the in-person event. To help recreate the in-person experience, Symphony Talent decided to curate experience boxes that were sent to their attendees homes. Coordinating with each session, Symphony Talent gave attendees an item that helped them recreate the experience. Such items included Coffee an attendee could brew during the “get up” session, a candle that smelled like a fireplace during the “fireside” chat, and more. Read more about Symphony Talents creative twist on delivering an experience in your home, here.
8 Takeaways From the Democratic National Convention Virtual Event
Due to the ongoing pandemic, the National Democratic Convention was moved to an online platform for the first time in its history. Although most people would describe this event as more of a broadcast than a virtual event, planners can still learn how to deliver an engaging virtual event from the DNC. One way planners can learn from this event, is that quality of video matters. Moving away from Zoom and instead using a hybrid event platform could create better value for your attendees. Learn what other lessons can be taken away from the DNC.
'Stay strong': As California wildfires rage, hotels offer vouchers, discounts for those displaced
While the fires in California rage on, hotels are stepping up to help evacuees seek refuge and safety. Individuals can apply for free hotel vouchers in the evacuation areas and they can be obtained by visiting an overnight shelter and asking for the form. The city of San Jose has a complete list of hotels providing discounted hotel rooms. To learn more about how hotels are stepping up, click here.
A Guide to Successful Virtual Events: Tools and Tips To Drive Revenue, Engagement & R.O.I.
While nothing beats face-to-face meetings and events for closing deals and creating relationships, there are many benefits to hosting virtual and hybrid events, especially as the pandemic continues. Aventri’s CEO Jim Sharpe shares how you can optimize your success and drive R.O.I. by breaking down how to monetize your event, keeping attendees engaged, and gaining marketing intelligence. Read the complete guide here.