Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of August 31, 2020.
IATA: Demand Starts to Return
IATA reported air travel demand in July rose by seven percentage points from June, but this is not yet cause for celebration. Compared to last year’s June and July demand, July’s demand in 2020 was down 80% and June’s 2020 demand was down by 87%. Additionally, demand for international traffic is way down, even though Europe did see an uptick in Summer traffic. To help lessen the impact of Coronavirus on the travel industry, IATA demands that governments lift quarantines and implement screening procedures to ensure safe travel. Learn more about IATA’s demand.
VMAs 2020: How the ‘Live’ Show Was Filmed Amid the COVID-19 Pandemic
The 2020 MTV Video Music Awards that will air ‘live’ this weekend, were actually filmed in advance to ensure the safety of everyone involved. Talent that flew into NY were required to quarantine for 3-4 days prior to filming their segment, and received COVID-19 testing upon arrival and prior to their performance. Those stars that were unable to fly to NYC, performed in LA against a green screen to make it appear that they were in NY. Read about how MTV was able to pull off their event safely by clicking here.
#WeMakeEvents Campaign Moves to Next Phase – Stand as One
The campaign, #WeMakeEvents, is moving into its next campaign stage called, ‘Stand as One.’ This campaign transition comes after PLASA announced total independence and influence from PLASA with businesses and freelancers working together to gain awareness globally. #WeMakeEvents hopes to call for financial support to be extended to freelancers and companies in this sector until they can return to work safely. Learn more about this new phase and what it means for UK's industry by clicking here.
Meetings Are Still Happening Around the Country. Here’s What They Look Like
The Georgia Association of Chiefs of Police gathered in Savannah for the first large meeting since the pandemic outbreak last July. Even as Georgia faced criticism for closing down too late and reopening too early, the event of 450 attendees commenced. To many planners' surprise, three weeks later and there has not been a confirmed case of COVID-19 from the event. This success was due to increased sanitation efforts, social distancing in the convention halls, new air purifying systems, and masks. There are other events who were able to pull off successful events as the pandemic continues. Read about how other events are resuming.
How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors
When it comes to your event sponsors and exhibitors, they expect to see a benefit in exchange for their investment in your event. To help you deliver value to your sponsors and exhibitors, Aventri has broken down the key steps to accomplish this in our guide to deliver marketing ROI at your next virtual event. Determining your metrics and KPI’s, creating pre-event promotions, and implementing surveys and polls are just a few ways to deliver value to your sponsors and exhibitors. To further explore these topics and learn other ways to deliver marketing ROI, read the full guide here.