Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of April 19, 2021.
Los Angeles to Become the First Health Certified US City
Los Angeles Tourism & Convention Board is the latest to announce it will be working towards being Sharecare verified. Sharecare is a verification for comprehensive health security within hotels. All hotels in LA with 50 guests rooms or more already must comply with public health guidelines, but the city aims to create a universal health standard across all hotels. Those hotels verified with Sharecare make a commitment to abide by its standards and changing guidelines. Learn more about this program and how LA is working towards being certified here.
Refocusing on a Critical Issue: Sustainability
The 51st annual edition of Earth Day was Thursday; making an opportune moment for planners and suppliers to once again prioritize their efforts to build eco-friendly in-person events. As planners start focusing on planning their live events, they should also place an emphasis on sustainability. In a Kearney Survey conducted after the COVID pandemic began, nearly half of the respondents said they were more concerned about the environment going forward than they were prior to the pandemic. Many meeting professionals spend a majority of their time focusing on sustainability and as a result, there are many tips and resources available to you. Learn why sustainability should be top of mind when planning your next event here.
Are 'Vertical Screenings' the Next Step in COVID-Safe Entertainment Premieres?
The entertainment industry has gotten creative when it comes to hosting a COVID-safe premiere event from hosting drive-ins, interactive experiences, and drive-thrus. Now media companies are utilizing "vertical screening." To debut their new thriller series, Freeform booked out 80 rooms of the Beverly Hilton Hotel on April 15th. Each room offered prime balcony views of a 70-foot-wide screen on an adjoining rooftop. To go the extra mile in creating a memorable experience, Freeform decked out the rooms in a 90s theme to coincide with the series set. Read more about the 'vertical screening' experience, by clicking here.
Greece, Iceland, and Croatia have opened to international travelers who can present a COVID-19 vaccination card or negative test results. In response to this news, United Airlines announced that it is adding three flights to the newly reopened destinations. Beginning in July, United will have direct flights from Newark, Washington Dulles, and Chicago O'Hare to these three locations. These latest additions to flights reflect an increase in demand for global travel. Learn more about these flights and how you can travel to these three countries this summer.
How to Leverage Data to Improve Your Virtual and Hybrid Events
One of the many benefits of hosting a virtual event is that they generate a wealth of valuable data about attendee engagement and more. This information is easier to capture when events are hosted online since every action is trackable. However, the challenges lie in how to analyze it to drive smarter decision-making and determine event ROI - that is where virtual event metrics and analytics come into play. In this article written by Aventri, we will demystify what data should be collected, how to combine online and offline data, and how to measure ROI. Check out the article here.