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Connect Weekly: England Utilizes COVID Tests, Macy's Thanksgiving Day Parade & More

Abigail Sakati |

shutterstock_1327686347Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of November 23, 2020.

England Will Use COVID Testing to Shorten Travel Quarantines

On December 15, England will introduce a new system that will allow passengers arriving from high-risk countries to take a COVID test after five days of quarantine and will be allowed to stop self-isolation if they test negative. This announcement comes after many months of the airlines and other companies in the travel and tourism calling for such a proposal, having suffered devastating consequences from the required 14-day quarantine that deterred many travelers. England’s government is hopeful that this new system will encourage more international bookings and help put their travel and tourism industry on the road towards recovery. Read the full article here.

How One Canadian Event Series is Supporting Local Restaurants, Artists, and Production Pros During the Pandemic

Justin Huculak, a longtime music producer, started brainstorming ways to help the live entertainment industry after the pandemic left many industry members jobless. His solution was a Calgary-based event series that brought together local artists, restaurants, and production industry pros to create immersive art-filled dining experiences, called Pop Up Series. The Pop Up series utilized empty eateries and filled them with whimsical props and décor along with rotating food and drink menus. These experiences provided work and projects for Huculak’s staff and are sponsored by partners and suppliers. Learn more about this event here.

How the Macy’s Thanksgiving Day Parade Will Be Different in 2020 on NBC

In order to keep parade watchers safe while COVID continues to spread, NBC has shifted the Macy’s Day Parade to a fully broadcasted event. Although there will not be any in-person viewers, the Parade will still have its beloved musical numbers, balloons, floats, and Santa Claus finale. Since producers of the parade are treating it like a movie set, they were able to block off streets in NY to film the parade and ensure there would be no crowds. Savannah Guthrie, Hoda Kotb, and Al Roker will host the three-hour telecast and Jimmy Fallon and the Roots are scheduled to open the show. To find out who will be performing at the Macy’s Thanksgiving Day Parade, click here.

Large Business Events Up to 4,000 Can Go Ahead from December, Says Prime Minister

Prime Minister Boris Johnson has stated that business events will be allowed to continue in Tier 1 and Tier 2 areas when the UK comes out of their national lockdown on December 2nd. As a result, large events, including business events, elite sport events and live performances may run at the following capacities: at Tier 1 those organizations will be at 50% capacity or 4,000 outdoors and 1,000 indoors, whichever is lower and at Tier 2 areas those organizations must adhere to 50% capacity or 2,000 outdoors and 1,000 indoors, whichever is lower. In addition, all events must adhere to social distancing. Learn more about these new guidelines.

How to Throw A Virtual Holiday Party

Many people will forego in-person gatherings due to the pandemic, however organizations can still deliver their lively holiday parties but in a different format – virtual! A virtual holiday party will allow you to celebrate the season, while keeping your employees and clients safe. To help you get started, Aventri’s Cara Pelander, VP of Sales and Account Management, provides a variety of tips for hosting your virtual holiday party complete with food, music and swag. Check out Pelander's tips!

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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