Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of April 26, 2021.
Three 5k Runs are Part of Pilot Mass Events to try to Move out of Lockdown
A set of 5k runs will be among the tests aimed at building plans for the safe return of mass participation sport and events in the UK. During these runs data will be drawn from participants, spectators, and staff partaking in the Reunion 5k at Kempton Park on May 15. A total of 3,000 participants and up to 3,000 spectators are planned for the three events, and everyone must provide a negative Covid test beforehand. Pilot events being run during April and May are aimed at feeding information into talks about the safe removal of social distancing. Learn more about the safety requirements and these 5k's here.
What Role Will Event Apps Play in Keeping Events Safe?
The return to live events will be a long road, however mobile technology is sure to play a critical role in expediting that process. Technology will help keep events safe, there might be adoption challenges along the way, as more planners are concerned about privacy and security issues. Additionally, having a single piece of technology that could be used by everyone at in-person events has many advantages and already there are apps for vaccine passports and covid test results. Other technology that would aid social distancing and contact tracing could be helpful as well. However, many event tech experts are not too keen on these health apps. Read all about what the role for event apps will be with the return of in-person events.
Biden Administration Set to Relax Outdoor Mask Guidance
The Biden administration is slated to relax federal public health guidance on wearing masks outdoors, as soon as this week. This news could come after differing guidance for those who are fully vaccinated and those who have yet to receive a vaccine. Dr. Fauci, White House chief medical advisor, warns Americans to continue to adhere to public health measures until the CDC makes an assessment. As of now, the guidance is that "masks may not be necessary when you are outside by yourself away from others, or with people who live in your household." Learn more about the current mask guidance and when this new change in guidance could happen here.
American travelers who have been fully vaccinated may soon enter the European Union. The announcement came on April 25 from the president of the European Commission. All three of the vaccines used in the U.S.S have all been approved for use in Europe and this news will enable free movement and travel to the EU. This news however, has yet to be formalized for Americans to bypass the ban on travel to the EU, however European leaders have indicated that this summer, if not sooner, is the goal. Read the full article about Europe's plan to open travel to vaccinated Americans here.
Post Event Follow-up: How to Nurture Virtual Event Leads
Virtual events offer some clear advantages over traditional events, especially when it comes to lead-generation and nurturing and the post event follow-up process. Thanks to virtual booths, event professionals now how access to leads in real time and these leads are already qualified. With a fully integrated virtual and hybrid event management platform, all the data from the events flow through sales and marketing systems to offer tremendous value. However, what you do with that data is key. Aventri has put together an article that helps you follow up with your leads post event, so you can maximize your event ROI and convert. Read the article here.