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Connect Weekly: Good News for Travel, Meetings Show Postponed and More

Abigail Sakati |

3 Tips to Create an Experiential Marketing Post-Event Survey that Leads to Transformative InsightsWelcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of April 27, 2020.

Travel Surveys Find Optimism, Positive News

Great news for the travel industry, the Global Business Travel Association released it’s COVID-19 poll that surveyed 1,600 companies; a majority of the respondents said that they will be implementing a post-Coronavirus recovery plan in 2020, not the projected 2021. Additionally, 62 percent of those GBTA members who were surveyed expected domestic travel to resume in the next two to three months, while 18 percent projected travel to resume in six to eight months. Read more about the findings  here.

The Meetings Show 2020 Postponed to October

The Meetings Show that was originally planned for June will be held on Monday, October 19 and Tuesday, October 20 at Olympia London. The postponement of the event came after extensive talks with stakeholders deemed that June would be too soon to hold an event that attracted many people from many locations. Learn more about the move.

Most Americans to Avoid Sports, Other Live Events Before Coronavirus Vaccine: Reuters/Ipsos

According to an opinion poll conducted by Reuters/Ipsos, fewer than half of Americans plan to go to sports events, concerts, movies, and amusements parks when they reopen until there is a vaccine for Coronavirus. This poll included those who had attended these events in the past and only four in 10 who followed sports avidly or attend amusement parks and entertainment events said they would attend, if these companies reopened before the vaccine was available. For more insights, click here.

The Role of Destination Marketing Can Play in the Recovery of Events

Destinations need to find new ways of recovering the industry without the allure of the events they usually bring in. Greg Oates, SVP Innovations at MMGY NextFactor, shares with Event Manager Blog some insights on how DMOs can adapt to the rapidly changing industry. Oates suggests destinations should look to re-imagine the city’s primary value offerings before putting together their marketing campaigns. Read the entire interview  here.

Aventri Appoints Lisa Choi Owens to Its Board of Directors

On April 30, 2020 Aventri welcomed Lisa Choi Owens to its Board of Directors. Owens is currently the Chief Revenue Officer and Head of Global Partnerships at TED, and a recognized leader in the media, content and event industries. Jim Sharpe, CEO of Aventri, welcomes Owens by stating, “Lisa’s belief in the power of events and her experience in leveraging live and virtual meetings will no doubt bring a fresh perspective to Aventri, as we lead the company through its next phase of growth and innovation.” Join us in welcoming Owens  here.

before you cancel or postpone your event, go virtual

This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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