Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of October 14, 2019.
Making Events Green Starts First With Transportation
Events and corporate travel go hand in hand. When a large conference takes place, masses of business travelers will be racking up their airline miles, boarding planes as they journey from one state to another. Even in the age of Skype and FaceTime, companies understand the power of in-person connection, and year after year, they will set aside a large chunk of their budget to make those connections happen. The fuel cost associated with business conferences is immense, however. It’s not only the multiple flights, which may carry hundreds to thousands of employees depending on the event — but also the Ubers, the Lyfts, and the rental cars, which ferry attendees, planners, and speakers alike from the hotel to the convention center and back again. Read more.
The BizBash Top 1,000 People in the U.S. Event Industry
Introducing the BizBash 1,000, the people with the biggest impact on meetings and events across the United States. Last year, it was difficult to keep ourselves to just 500 people in our first edition of the list. So we decided to double the amount of people to celebrate. These individuals plan everything from galas for national art museums to massive trade shows, pop culture conventions, and festivals. They also produce and design Instagram-worthy events for big brands, live music productions, and sporting events, as well as multimillion-dollar weddings. Some of them offer innovative (and mouthwatering) food and beverage ideas, while others provide education programs and strategy tips that benefit everyone in the industry. It was our mission to celebrate the best of the best in a diverse and growing industry, while offering a compilation of people to connect with for ideas, inspiration, or guidance for your future events. Read more.
VR versus AR: Which is Right for Meetings and Exhibitions?
There’s no doubt that immersive technologies can be a fun addition to business events. But what’s the point of using tech applications that don’t fulfill both attendees’ and exhibitors’ objectives for being there in person? This question has become central to the work that John Kaplan does for clients who exhibit at events and who host events. The group creative director for digital marketing agency Centerline Digital points out that “ninety percent of the people who come to me and say ‘We really want to use virtual reality at our next show’ have not thought through the message they want to communicate and the actual impression they want to generate,” he says, “They just see a flashy technology that captures people’s attention in the moment, and they think it will make their brand look like it’s on the cutting edge.” Read more.
6 Tips to Cut Your Event F&B Costs
One of the biggest line items on an event budget is food and beverage. So when costs need to be trimmed, naturally, planners will look here first. But considering how important F&B is to the attendee experience, cutting back on meals could risk hurting the gathering. Fear not. Just because a meal doesn't come with a big price tag doesn't mean guests have to miss out on flavor or impact. "When you think of 'budget-friendly,' you think of not-so-great food or no choice, but that's not the way it has to be at all," says Christine Couvelier, an executive chef who runs the online Culinary Concierge and creates an annual list of top food trends. She emphasizes that being creative is not synonymous with spending lots of money. In fact, she says, budget constraints can bring out your event chef 's innovative thinking. Here are six tips from Couvelier and other savvy event planners for cutting costs without compromising quality. Read More.
NYC Revives ‘Famous Original New York City’ Creative for Largest-Ever Tourism Campaign
NYC & Company, the official destination marketing organization for New York City, has embarked upon a $20m campaign, refreshing its ‘Famous Original New York City’ creative to reach the most international markets possible. The initiative will be unveiled across 22 countries, including Singapore and Ireland for the first time. Produced in-house, the work predominantly features the Statue of Liberty as an icon screen printed in various colors, à la Andy Warhol. The copy includes the line ‘Welcomes You Always’, in a bid to reinforce New York City’s hospitable spirit towards visitors. The campaign will roll out internationally across JCDecaux’s out-of-home sites, as well as across digital and partner-owned media. The board has teamed up with a number of tour operators and airlines, including British Airways and Scandinavian Airlines, to push the messaging. Read more.