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Connect Weekly: How the Events Industry is Growing, An Event Tech Explosion & More

Lauren Mumford |

Connect Weekly: How the Events Industry is Growing, An Event Tech Explosion & MoreWelcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of September 16, 2019.

CWT Meetings & Events Project 8% Growth

Despite uncertainty about where the world is headed, the meetings and events industry is getting larger by the day. According to CWT M&E’s 2020 Future Trends Report, the industry is expected to grow 8 percent in 2020. Trends contributing to the growth of the events industry include the digitization of everything, the popularity of live events and changing demographics as millennials and centennials become a larger part of the workforce. Since 2017, event websites began to materialize at a fast rate, up to 52 percent year-over-year. CWT M&E estimates that this number has risen 83 percent. The number of people using their mobile devices has seen a significant increase as well, with 50 percent of attendees downloading apps, compared to 74 percent year-to-date in 2019. Read more.

Events Sector Feels Poised for Tech Explosion

There is no shortage of faith in the events industry. Rising investment and tech advancements have set the lucrative sector up for a strong future. At IMEX America in Las Vegas last week, optimism among the 13,000 attendees was high, with organizers looking at a healthy industry that still has a lot of potential. This feeling was amplified at the largest U.S. event for meeting planners by a growing sense that engagement among attendees may not be as challenging to track as originally thought. In recent years, investment in event technology has taken off, with startups like Fever and Interprefy receiving millions in funding. Michael Burns, global head of sales and marketing for Aventri, an event software company, said that technology for events had grown rapidly in the past few years, but that the industry itself had not quite caught up yet. Read more.

Procter & Gamble Will Buy 9,000 Tickets to Support Equal Pay for Women's Soccer

Procter & Gamble's Secret deodorant will spend $200,000 to buy 9,000 tickets to National Women’s Soccer League games in September and October as part of the brand’s growing effort to support equal pay and opportunity for women’ soccer players. Secret will buy 1,000 tickets at one home game for each of the league’s nine teams, offering the seats to women’s organizations, youth sports teams, not-for-profit organizations and other local partners. The brand will also give away Secret products, T-shirts and spirit towels to the first thousand fans at one game in each city. The effort follows an ad Secret launched in March backing equal pay for the U.S. Women’s National Soccer Team, close on the heels of the team filing a lawsuit demanding equal pay. The brand also made a $529,000 donation—$23,000 for each of the 23 women on the team—in July after it won the Women’s World Cup, and announced with effort with a full-page ad in The New York Times. Read more.

Massive Live Concert Planned in the Spirit of Live Aid

Thirty-five years after Live Aid rocked the world, a coalition of nonprofits, CEOs and government leaders is reviving a global effort to unite the world through music. Dubbed "Global Goal Live: The Possible Dream," the event, which is presented by nonprofit Global Citizen, aims to be the largest live broadcast in "cause event history," according to a press release from organizers. Slated for Sept. 26, 2020, Global Goal Live will be a 10-hour performance, spanning five continents in an effort to raise funds to support of the United Nations' Sustainable Development Goals. Global Citizen, known for its efforts to end extreme poverty, teamed up with CEO advisory firm Teneo to secure top entertainers, lead production partner and promoter Live Nation, corporate chieftains and government leaders to bring the event to life. Read more.

A New Pop-Up Hotel in the North Pole Will Charge Guests $100,000 to Stay

A luxury pop-up hotel is offering guests the chance to sleep under the stars in the North Pole — if they’re willing to part with $100,000. Would-be guests can reserve a stay at the North Pole Igloos — which will be the northernmost hotel in the world — throughout April 2020, the only month in the year when it’s safe to travel to the region. A stay at the igloos starts at 95,000 euros ($105,055), which includes two nights in the Norwegian islands of Svalbard and one night in the North Pole. Flights between Svalbard and the North Pole are included, as well as meals, security and travel guides. The camp itself is comprised of heated glass igloos, which have been tested in extreme Arctic weather conditions and will be moved around the area as the weather changes. Transparent ceilings and walls allow visitors “to be one with the nature and experience the Northern Lights,” according to the hotel operators. Read more.

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This Post was Written by Lauren Mumford

Lauren Mumford has worked at Aventri since 2015 as a content marketing associate. She manages the Aventri blog, social media promotion, the bi-weekly company newsletter, and many other content-related projects. Prior to Aventri, Lauren was in the...

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