Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of October 26, 2020.
Marriott Throws Hat Into the Work-From-Hotel Ring
Marriott has joined the growing work-from-hotel trend – a sign that hotels see offering up hotel rooms for business use as a viable revenue stream. Marriott’s Work Anywhere platform includes a variety of options from day use to multi-day, at a select number of properties across the globe. Once demand has been captured and tweaks to the program made, Marriott plans to expand their offerings internationally across its portfolio. Learn more about the program here.
Vegas Resumes Entertainment Offerings in Revised Fashion
As the Nevada Governor Steve Sisolak increased the maximum gathering size for conventions and other events to 1,000 people, provided that no more than 250 people are in a single space at one time, several resorts in Las Vegas are restarting their entertainment. Between October 22 and November 11, Caesars Entertainment will resume four of its live shows, and across the MGM Resorts seven live shows will return to the stage on November 6. Read how these live events will make their comeback here.
Itching to Travel? Preflight Coronavirus Tests Are Getting Passengers in the Air
Airlines are working to offer reassurance to those eager to start traveling again, even as the pandemic continues. Airlines have implemented policies such as requiring face masks, increased sanitation, and no middle seats to keep passengers safe. They are now also touting a recent study that stated aircraft ventilation systems help prevent the spread of the virus and the risk of contracting the virus is low. Now they are offering testing at airports to help further ease passengers minds. American Airlines first announced testing at San Francisco airport for Hawaii bound flights. Other airlines are following suit. Learn about the new testing in airports and what that might mean for travels’ resurgence.
Ready for Halloween? Here’s How Event Organizers Are Hosting Safe, Creative Experiences This Year
Halloween looks quite different this year, like many things, due to the ongoing Coronavirus pandemic. While some brands are utilizing virtual gathers to keep the holiday brand activations alive, others are pulling off elaborate in-person gatherings, such as spooky drive throughs, socially distanced walk throughs, and themed pop-ups. Hulu just pulled off its first multiday drive-in event called Huluween. However, these in-person activations come with some challenges – most importantly safety. To keep attendees safe many brands are opting for drive through experiences, however finding venues large enough to accommodate proves to be a challenge. Read more about the brand activation events being pulled off here.
How Virtual Events Can Improve Your Digital Marketing
There are many benefits to hosting an online event, such as accessing a global audience, saving money, tracking performance, and reducing expenses. Forbes provides a few different ways an organization can engage in virtual events as a way to improve their digital marketing efforts. The first step is organizing the virtual event. Forbes recommends Aventri as a great platform to plan your event and has tools to gage success. Read the complete article here.