Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of September 9, 2019.
Friday the 13th 2019
This Friday the 13this even more spooky than normal. The “Harvest” Moon, the full moon that occurs closest to the autumnal equinox, is happening tonight 9:30 pm PST on September 13thor 12:33 a.m. EST on Saturday, September 14th. The last time a “Harvest” Moon fell on Friday the 13thwas on October 13, 2000, and the next time it will occur is August 13, 2049. Skywatchers are planning viewing parties and some venues are even hosting “Moon Viewing” events, many of which sold out. Read more.
Improve Your Attendees’ Learning with These Neuroscience-Based Tips
Do you want your event’s message and takeaways to stick with attendees days, weeks, and months after your event? Dr. Frederic Bertley at the American Society of Association Executives annual conference explained that to reinforce attendee learning, planners need to feed attendees’ foods with water, complex carbohydrates, protein, polyunsaturated fats, and a small amount of saturated fats. In addition, planners should combine lecture, small group discussion, Q&A, case studies, problem-solving, and other educational methods to promote neuroplasticity. Bertley also said that because 67 percent of research is lost within the first few days after an event, planners should reach out, reconnect, and reinforce those learning takeaways with attendees to help them cement their learnings. Read more.
International Programmers’ Day 2019
Happy International Programmers’ Day! Launched in 2007, today marks the 12thyear people have been celebrating all the positive changes and improvements programmers have brought to our lives on the 256thday of the year. To show your appreciation for programmers, you can thank them or share an experience of how they have been integral to your planning process or event using the hashtag, #DayOfTheProgrammer and #ProgrammersDay. Read more.
Apple Releases New iPhone 11 Pro
This week, Apple released all-new products, including three new iPhones: the iPhone 11, the iPhone 11 Pro, and the iPhone 11 Pro Max. What do planners need to know about these phones? All three phones now have a triple-lens, ultrawide camera, allowing planners to better capture moments at their events. The iPhone 11 Pro also is equipped with Smart HDR technology, which uses machine learning to automatically edit photos, so you no longer have to waste time editing photos. The new iPhones also have a super retina XDR display for better content viewing, a built-in Bionic A13 machine learning chip, and five extra hours of battery life. Read more.
HubSpot’s Inbound 2019
Last week, HubSpot held their 2019 three-day Inbound event in Boston, MA. Over 250 speakers and 24,000 marketing and sales professionals, including members of the Aventri teams gathered to connect, discuss the latest industry trends, growth strategies, customer service, and more. “I thought the speakers and sessions I attended were great,” Jake Diserio, Aventri’s Digital Marketing Manager, says. “Who knows?! Perhaps some of the strategies and tactics I learned during the educational sessions can be applied to winning HubSpot as a future Aventri customer and partner.” Jake continued to say, “My biggest critique of the event was the event badges."
Jake continued, "The readability of the plastic badges was really low because the font was so small. So, I had a hard time reading the information like people’s names and the company’s they were from. Utilizing the white space on your badge and making people’s names and company names bolded and big helps connect people and get the conversation started.” Read more.