Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of February 25 - March 1!(P.S. Watch as the Aventri team discusses these topics and more during a Facebook Live broadcast today, March 1, at 11 am EST/4 pm GMT!)
Oscar Ratings Up From 2018 With Hostless Show
The final numbers are in and it looks like the presence of blockbusters, performances from members of Queen and Lady Gaga, a slightly shortened running time and no one fronting the ceremony was a winner for Oscar viewers and ABC. With an audience of 29.6 million and a 7.7 rating of among adults 18-49, the 91st Academy Awards are up from the record lows of the 90th Academy Awards. After four years of pretty stark declines in the sets of eyeballs watching the more than three-hour ceremony, the 3.1 million viewers that last night’s Oscars gained over last year’s show now slots the hostless show as the second least watched ever. Read more.
What Women and Men Value as Attendees
Do men and women have different goals when they attend conferences and exhibitions? A new survey from the Center for Exhibition Industry Research says yes. While women and men both place a high value on shopping and learning, men place more importance on building relationships with suppliers (70%), prospecting for new ones (60%), and discovering new technology (87%). Women assign more value to learning objectives, such as keeping up with industry trends (92%), personal development (83%), and idea generation (81%). Why do women prioritize learning? According to researchers, it is likely a function of women of all ages either joining or reentering the workforce. Read more.
What Are the Secrets to Reaching a Millennial Crowd?
Capturing the attention of millennials and the Gen Z crowd (also known as iGen) has been the holy grail of goals for meeting and event planners in recent years. Old-school methods and formats aren’t effective anymore. This new generation of attendees demands innovation and interactivity and expects social media shareability. The president of the Center for Generational Kinetics, Jason Dorsey, 40, rides the cusp of the Millennial generation, and has spoken in front of many millennial-packed audiences at events, meetings, and conferences over the years. This week, he shared with BizBash his insights into planning a meeting or event that successfully taps into the mindset of this group. Read more.
More Couples Are Seeking Professional Wedding Hashtags
Fifty-four percent of couples create a wedding hashtag, according to a new report, and one in four views photos on social media immediately after the reception Creating a hashtag has become a core step in the wedding-planning process, said Kari Dirksen, the owner and lead planner at Feathered Arrow Events, a Los Angeles-based wedding and events planning business. “I’d say 90 percent of my clients incorporate a hashtag into their wedding,” she said. With so many hashtags from which to choose, couples may feel pressure to create something clever and distinctive. Some may even hire professional hashtag writers. Read more.
Aventri Announces BadgeNow: The First Self-Service Color Badge Printer
Aventri's big news this week was the launch of BadgeNow, the first self-service badge printer to offer high-quality color badges for event planners. This on-demand badge printer will offer Aventri customers a quick and easy onsite check-in process for event attendees. BadgeNow integrates with Aventri’s registration platform, which allows for a seamless flow of attendee information to be passed in real-time. Four notable features of BadgeNow include: guaranteed compatibility with Aventri Registration, effortless setup, shorter wait time, and remote printing. Read more.