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Connect Weekly: Pfizer Vaccine Approved in UK, Singapore Leading Hybrid Events & More

Abigail Sakati |

shutterstock_1851080248Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of November 30, 2020.

U.K. Approves Pfizer Coronavirus Vaccine, a First in the West

On Wednesday, Britain gave emergency authorization to Pfizer’s coronavirus vaccine, ahead of the United States, and becoming the first western country to allow mass vaccinations for a disease that has killed over 1.4 million people. With this good news, it did not come without questions of how the U.S. is lagging in their approval. The answer lies in  each country having their own approval processes. In Europe, regulators rely on the data provided from the pharmaceutical company, whereas the U.S. reanalyzes all of the data instead of relying on the vaccine maker. This approval has been long awaited news, especially for the travel and tourism industries. Read more about the approval process and approval of the vaccine here.

Singapore has Already Staged Successful Hybrid Events; Here’s How

Government support for hybrid events as well as actionable roadmaps and safety measures has been Singapore secret weapon for blazing new trails for the meetings and events industry during the pandemic. Important to their success, Singapore introduced the Event Industry Resilience Roadmap (IRR), giving organizations a roadmap that defines SafeEvent Standards, agile business models, and new skills and competencies. The IRR also guides the industry on how to leverage technology to deliver safer events and profitability. Learn more about Singapore’s process for staging a successful hybrid event by clicking here. 

How the San Francisco Ballet is Bringing ‘The Nutcracker’ to Life Virtually

Blueprint Studios has partnered with the San Francisco Ballet to bring its audiences a virtual holiday classic. ‘Nutcracker Online,’ the new immersive experience, allows viewers to watch Clara and the sugar plum fairy safely from their homes. After purchasing a ticket, attendees are able to watch the performance in HD, as well as roam around the Theatre virtually to hotspots where they can access interactive activity books, learn history on the show, donate, and shop. Learn more about this Virtual Nutcracker and how you can purchase your tickets here.

How Hotels and Convention Centers Are Stepping Up to Meet Hybrid Event Needs

It’s no news that the employees of the hospitality industry have been hit hardest by the pandemic, even now as occupancy levels remain at record lows. The World Travel & Tourism Council revealed that a staggering 9.2 million jobs could be lost in the U.S. in the travel and tourism sector. Even with the challenges, hotels and convention centers are pivoting to meet both the safety needs of their employees and guests,  and those of planners who use their properties for hosting their events and meetings. That is why these venues are making their spaces ideal for hosting hybrid events by promoting their broadcasting abilities or creating new streaming studios. Read more about this industry's new pivot.

Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

Aventri's CEO Jim Sharpe shares the top three trends to drive business and keep attendees safe. The three trends are as followed: Hybrid events will continue to be in high demand, even post COVID due to their ability to reach larger and more global audiences; with hybrid events comes more access to data and analytics on and off the screen; and contactless check-in and attendance will become the new standard. Read more about these trends by clicking here.

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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