Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of November 8, 2020.
Travel Companies Cheer Pfizer Covid Vaccine News as ‘Welcomed Step’ Toward Return in Demand
Throughout the pandemic, travel industry members have been anxiously waiting for news of a vaccine that could help save their industry. On Monday, news came from Pfizer that their vaccine data showed that their vaccine had more than a 90% efficacy among participants without evidence of prior infection. This news made major cruise lines and hospitality operation CEO’s celebrate the breakthrough. Travel executives are hopeful that an effective vaccine will speed up their recovery efforts and encourage travelers to get back to exploring. Read more about this breakthrough here.
Knock, Knock: See How Brands Are Bringing Activations Straight to Your Door
With stricter gathering regulations due to the ongoing pandemic, brands are seeking out new ways to engage with customers through small, individualized brand activation events. Halloween was a perfect time for brands to engage their influencers and customers with themed activations. For example, e.l.f Cosmetics drove around their Spooktacular Halloween Truck visiting influencers' homes in Los Angeles. Guests were able to safely try out products and take photos against a 12-foot hand-painted wall of pumpkins. Learn more about other brands', such as Reese's, themed activations here.
3 Planner Takeaways from the Biden-Harris Victory Event
Last Saturday, the media called the presidential election for the Biden-Harris campaign and eight hours later the campaign held their victory event outside of the Chase Center in Delaware. Planners can take away from this event a few lessons. At the event, the campaign not only had a firework show, but also used synchronized drones to light up the sky in an outline of the United States, the number 46, and their names. This show raised the bar for pyrotechnics. In the coming months, planners can expect attendees to want to see more drone shows - if the budget is right of course. Learn about the other lessons' planners can take away from the Biden-Harris event here.
Big Long-Term Gains Ahead for Southeast Asia Online Travel, Even With Pandemic Setback
Locked down and restricted to travel, Southeast Asia’s largest countries turned to the internet at record rates to not only browse but consume. Of the 583 million total population in Southeast Asia’s largest countries, 70% of the population is now on the internet compared to last year’s 62%. When surveyed, one of three new users stated they consumed a digital service for the first time with education, groceries, and loans being their top purchases. Although online adoption has been accelerated, the pandemic has caused a setback to online travel. Read about the impacts of the pandemic on internet adoption and online travel here.
BizBash and Aventri Are Teaming Up to Learn How Event Professionals Are Handling Virtual Events in 2020
BizBash and Aventri have teamed up to conduct a survey to better understand how event professionals are handling virtual events in 2020, but they need your help. BizBash and Aventri want to understand the challenges event professionals are facing with proving ROI, how you collect and analyze feedback, the importance of real production value, and more. When you volunteer to take the survey, five lucky respondents will win a gift card ranging from $10 to $100. Complete the survey for a chance to win!