Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of July 1-5, 2019.
How This Brand Hosted Four Pop-Ups in Four Cities at the Same Time
To launch of its new universal scent, Aventus Cologne, the House of Creed enlisted Brooklyn-based agency Tinsel Experiential Design to design and produce a four-city activation—simultaneously. The live art pop-ups took place in stores in New York, Miami, Beverly Hills, and Las Vegas, and featured local, well-known artists including Jerry Misko in Las Vegas and Stephanie Melissa Dorsainvil in Miami who put their own spin on interactive graffiti walls. Customers could also add branded stickers to the walls while testing the fragrance. Read more.
Fatherly And Gillette Examine Gender Norms With A Pop-up Gallery Experience
Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed “Sincerely,” included the Letter Wall, among touchpoints, which displayed an array of notes written by prominent men to boys, each offering advice on subjects from self-worth to civic duty. The three-day activation ultimately served up drinks, apps—and a healthy dose of self-reflection. Read more.
Girlboss Launches its First-Ever Social Network, a ‘LinkedIn’ for Women
Not only is LinkedIn painfully boring, but it often feels like a sausage party filled with senior level white men. And research backs this up: in 2017, a study by LinkedIn revealed how sexist norms infiltrate the way men and women present themselves on LinkedIn. By analyzing over 141 million profiles in the US, it found women promote themselves and their successes a lot less than men do. In a bid to give women a better professional platform, Girlboss CEO and Founder Sophia Amoruso launched the company’s first-ever, free social networking site — professional networking 2.0, dubbed as a “LinkedIn for women.” Read more.
Don’t Recall Apollo 11? Global Festivities Have You Covered
You can run a race, hit a museum, shoot off a rocket or count down to the moment 50 years ago that Neil Armstrong first stepped foot on the moon. There’s no shortage of events and exhibits celebrating the historic moon landing. Museums, galleries, concert halls, movie theaters and towns with an Apollo 11 connection will be marking the anniversary over the next few weeks, particularly for the July 16 launch, July 20 moon landing and July 24 splashdown. In downtown Wapakoneta, Ohio — Armstrong’s birthplace — the festivities include the Moon Festival Pageant, a Run to the Moon race and a “Wink at the Moon” concert, a nod to his family’s request after Armstrong died in 2012. Read more.
The Most Popular Social Media Platforms with Gen Z
It's no surprise that Gen Z likes to use social media. They are the first truly digital generation that grew up with social media, technology, and iPhones. Where are they actually spending most of their time? Asking this tribe of 13- to 21-year-olds directly elicits three answers that rise way above all the rest: Instagram, Snapchat, and YouTube. In a Business Insider survey, Gen Z reported using those three platforms the most, with Facebook coming in a distant fourth. These were the only platforms where more than 25% of the survey population said they use it every day. Read more.