Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of August 17, 2020.
How Will Our Future, Post-Pandemic Cities Take Shape?
The pandemic has changed our perspectives in many ways from the way we travel to the way we plan events. Urban planners are now thinking about how they can optimize their cities to have more green space, as the pandemic highlighted the need and the joy of nature in cities, especially for New Yorkers who woke up to birds chirping for the first time. WATG, a global design company, has proposed a new concept called, “Green Block,” to solve for this issue. The proposal calls for the creation of a lush, carless greenscape at the intersection of New York’s Flatiron building. To view the plans and learn more about how the pandemic is shaping urban planning, click here.
Learning Curve: Brands Get Creative with Back-to-School Events This Year
As schools rethink their reopening process in the fall, so to are marketing brands rethinking their back-to-school campaigns. Many brands are relying heavily on social media and TikTok to reach their consumers in new creative ways. One brand, American Eagle, is using TikTok influencer, Addison Rae, to help launch their back-to-school campaign. In their campaign, American Eagle is using the influencer to teach their consumers TikTok dances as well as how to become a viral sensation all while promoting their #InMyAEJeans campaign. Learn more about the campaign here.
Political Conventions Will Likely Never Be The Same
The Republic and Democratic conventions are a tradition that date back to the 1800’s, however in the modern era each year there’s growing criticism over these events as being too expensive and acting like multi-day infomercials. This year, these two events went online in the midst of the pandemic leaving some to wondering if now is the perfect time to overhaul the events. Leah Daughtry, national democratic convention planner, forecasts that next convention in 2024 will be shorter to accommodate for network air-times and will focus more on the party’s values in order to persuade voters. Read more about the change in the conventions here.
Event Safety During a Pandemic
While the events industry is hopeful that events will come back as usual in Spring 2021, governments in the meantime continue to update and provide guidance on how to work safely during the pandemic. Such guidance includes ensuring social distancing practices and identifying where bottlenecks could take place to help mediate these issues; creating safety barriers to assist with queue management; and working with local authorities to create a transportation plan that manages the impact of your safety measures on pedestrians and vehicle traffic. To view the complete list of guidelines, click here.
5 Reasons Why Virtual Events Will Not Replace Face-to-Face Events
Although events have gone virtual during the pandemic, in-person events will not be something of the past post-coronavirus. There are several reasons why your attendees will want to attend in-person events. Aventri has detailed 5 different reasons for why this is true. One reason is that your attendees crave human interaction and now more than ever, having been stuck in their homes, attendees will be relieved to interact with others in-person. Read our other reasons why events are not dead.