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Connect Weekly: SXSW Online, the Emmys & More

Abigail Sakati |

shutterstock_113701288Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of September 21, 2020.

SXSW Announces 2021 Online Plans, While Still Working on Physical Event

On Tuesday, South by Southwest announced it would launch online content as part of its 2021 event. SXSW is still hopeful of the possibility of having an in-person festival and conference. The online content will include keynotes and sessions, screenings, showcase, and more. SXSW Online dates are March 16-20 with proposals being accepted from Oct 6-16. The annual music festival will favor those presenters and artists scheduled for the 2020 event that was cancelled due to the pandemic. Learn more about the SXSW event here.

IBTM World 2020 Transitions to a Virtual Event

Today IBTM announced that its IBTM World 2020 will become a virtual event due to the pandemic and restrictions on travel. The virtual event will take place from December 8-10 and will incorporate one-on-one meetings between exhibitors and buyers, as well as education sessions. IBTM was saddened that IBTM World 2020 could not happen in person, but Shane Hannam, portfolio director, stated they are “grateful for the understanding…[and] are committed to Barcelona as a host city for IBTM World 2021.” Read more about the decision to go virtual.

This Socially Distanced Concert Series Hits the Right Notes

Firefly Distillery launched an outdoor concert series where attendee’s tickets would get them a 10’ x 10’ square for four people outside to listen to live music. The distillery most known for their sweet tea vodka, has 4 acres of land in North Charleston that usually can host up to 5,000 people. However with attendance capacities, they are only allowed to accommodate 10% or 500 people. In addition to socially distanced seating, concert goers had to wear a mask when they left their square, and the venue made sure their was plenty of sanitizer and routine cleanings. Learn more about the event and how the distillery was able to keep attendees safe.

The First Ever Virtual Emmys Were the Perfect Awards for Our Times

On Sunday’s 72nd Emmy Awards, the major winners were “Succession,” “Watchmen,” and “Schitt’s Creek,” but the ceremony’s format was the biggest story of the night. This famously glamorous awards show was mostly virtual to protect nominees and staff from the virus, while Host, Jimmy Kimmel, was live from the Staples Center. Nominees anxiously waited in their homes, hotels, or other locations for their names to call and for Academy organizers to knock on their doors with tuxedo looking hazmat suits to deliver their Academy. Learn more about the winners and how this event was pulled off here.

Sales Technology Highlights of the Week: 21 September: Featuring Allego, IBM, SimilarWeb, Seismic, Selligent and More

In this week’s SalesTech Star Weekly Highlights for the week of September 21, Aventri’s Brecht Fourneau, senior director of marketing for EMEA and APAC, made it as the quote of the week! Fourneau stated, “Most advertising models only track digital marketing and how customers connect with brands online. This approach provides an incomplete picture of the customer journey because it overlooks how people interact with brands in the physical world…” To read to complete quote and view the other highlights, click here.

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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