Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of August 5-9, 2019.
Greater Columbus Convention Center is World’s First Certified Sensory Inclusive Property
Greater Columbus Convention Center (GCCC) has become the first convention center in the world to become Certified Sensory Inclusive. To accommodate guests with sensory processing challenges and provide an inclusive and seamless experience, GCCC teamed up with KultureCity to improve the abilities of the property and staff. KultureCity is a leading non-profit organization that is nationally recognized for its resources to revolutionize the community for those with sensory needs. It was named one of the World’s Most Innovative Companies in 2019 by FastCompany. More than 300 sensory inclusive venues in four countries have been created by KultureCity. Read more.
How Brands "Win With Millennials" and More: Six Things Marketers Have Said
Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping away at strategies to engage the once dismissed millennial generation. Armed with insights that millennials craved experiences over things—shared experiences, especially—brands recognized a pathway for engagement through experiential programs. The Case Foundation’s latest Millennial Impact Report details 10 years-worth of data on how millennials are deeply connected to causes, and how they want their companies to do good and the brands they do business with to do good, too. We decided to take a quick trip down memory lane ourselves to extract insights from our interviews with brand-side marketers on strategy and engaging millennials. Below: six years, six brands and six revealing soundbites. Read more.
How to Spot and Stop Trafficking
ECPAT-USA, part of a global organization focused on ending labor and sex trafficking, is aiming to have 20,000 meetings and hospitality industry members take its online training course by next year. Preventing & Responding To Human Trafficking And The Commercial Sexual Exploitation Of Children is an online course that costs $30, all of which goes toward the organization’s programs advocating for exploited children, promoting corporate responsibility, educating the public about trafficking, and empowering youth (the main targets of such activity) to take the lead against human trafficking. The course takes roughly 25 minutes in the form of a slide show that users can complete at their own pace. Read more.
Emmys Won't Have a Host This Year, Just Like Oscars
It’s official: The Emmys will not have a host this year. The news was announced by Fox CEO Charlie Collier on Wednesday at the Television Critics Association’s press tour in Beverly Hills. The move follows the Oscars going hostless last February after planned host Kevin Hart dropped out amid controversy about some of his older jokes. Oscars’ ratings actually improved without a host (by roughly 12 percent), and received a fair degree of critical acclaim. One critic asked Collier if the Academy Awards’ ratings uptick inspired Fox to dump the Emmys’ host too. “Obviously, that was a piece of information and it did do very well but I think it’s a pretty unique year for some of America’s favorite shows and it was the right thing to do,” he said. Collier was also asked if anybody was approached to host the show (and then, presumably, turned the gig down). Read more.
The Sopranos’ 20th Anniversary to be Celebrated With New Jersey Fan Convention
Believe it or not, but it’s 20 long years since the first episode of The Sopranos aired on HBO. To commemorate the anniversary, a Sopranos-themed convention is being held this fall in — where else? — New Jersey. Officially dubbed SopranosCon, it takes place November 23rd and 24th at the Meadowlands Expo Center, just a stone’s throw away from Tony Soprano’s luxe home. A description for the two-day event promises a memorable time for those wanting to honor the 21-Emmy-winning program: “Our event is an interactive, street festival themed fan experience, visually inspired by The Feast of St Elzéar, celebrating the series by showcasing Italian culture in New Jersey with food, drink, art, music, comedy, and some show-related businesses. There will be fan art galleries, exhibits, screenings, Q&A’s, trivia and costume contests, interactive games, and much more.” Read more.