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Connect Weekly: JetBlue Partners With American, #letthemusicplay & More

Abigail Sakati |

airplane flying in sunset cloudsWelcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of July 13, 2020.

Undersized JetBlue Wants to Leverage This Crisis to Grow at Big Airports

JetBlue Airlines and American Airlines announced a new codeshare partnership, in which JetBlue will send its passengers to American for long-haul flights. This strategic move will enable JetBlue, the sixth largest carrier, to provide its loyal customers new flight options and destinations to visit, thus growing their flight bandwidth. American will also benefit from this partnership by acquiring new customers looking to take long-haul trips from Boston and New York. Once again, JetBlue has taken the opportunity to innovate and gain addition ground in its journey to become a market leader. Read more about this partnership.

Ed Sheeran, Dua Lipa, Skepta and Paul McCartney Among Star Names Supporting #letthemusicplay

Artists and organizations from across the UK's music industry have banded together to ask the government for support in combating the impact Coronavirus has had on the music industry and its world-famous festival season. More than 1,500 artists including Ed Sheeran, Dua Lipa, Skepta and Paul McCartney, made a letter of appeal to the Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden, asking for action from the government. Without government aid and with strict social distancing guidelines, the future of the music industry looks bleak. Learn more about these artists efforts to gain support from their government, here.

Hospitality Industry Welcomes VAT Reduction in Chancellor’s Summer Statement

Chancellor Rishi Sunak outlined his summer statement to Parliament, which included a reduction in VAT to 5% on food, accommodation, and attractions. In response, the UK’s meetings and events industry was excited that this effort would help kickstart the economy but were left questioning when the government would help their industry. Lex Butler, chair of HBAA, was critical of the statement saying, “Yet again the chancellor…have not listened to the many outspoken voices of the business events and meetings industry…” Read more about what this means for the event and meetings industry, here.

Event Companies Share Their Visions of Live Events in the COVID-19 Era

Two event and brand experience companies, Freeman and Shepard, created videos that demonstrate their visions of future events that can be created to not only engage their audiences responsibly, but also keep them safe during a pandemic. Their new layout puts an emphasis on social distancing and sanitation, while still being able to visit vendors, attend sessions, and network. To watch the videos and learn more about their visions, click here.

EEAA Young Stars Virtual Meet-Up 29 July

Aventri’s virtual event technology solution has enabled the EEAA Young Stars Meet-Up to go virtual on July 29. This event will focus on “Addressing Mental Health During COVID-19.” Guest speaking Linda Sheahan, Workplace Engagement Manager from Beyond Blue, will be providing information and strategies to help support your social and emotional wellbeing during this time. Registration is still open for this event. Learn more about the event and its panel members  here.


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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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