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Connect Weekly: United Offers COVID Testing, Amazon's Virtual Premiere Event & More

Abigail Sakati |

shutterstock_1763637644Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of November 2, 2020.

Could an Airline’s Experiment Work for Meetings?

United Airlines announced free Covid-19 testing for its customers on select flights between Newark Liberty International Airport and London Heathrow, last week. The pilot program will run for four-and-a-half weeks, between November 16 and December 11, and will require every passenger over two years of age and crew members to test negative immediately prior to departure. Those who test positive for COVID-19 will not be allowed to fly, and those who prefer not to get tested will also not be allowed to fly and must rebook. United’s goal is to create more confidence in air travel and safer long-haul environments. Learn more about the testing program here.

Virtual Event Inspiration: How Amazon Engaged Consumers With a Custom Escape Room Experience

To promote their newest comedy series, Truth Seekers, Amazon Prime Video created yet another memorable premiere activation event. Amazon worked with The Escape Game to create a custom virtual escape room experience, inspired by the series. Fans could book a free 45-minute experience, facilitated by an energetic host via zoom. The experience kicked-off with a custom video where one of the actors from the show introduced the challenges, and then an onsite guide wearing a headlamp and camera was directed by the fans to pick up the clues, examine the props, things to try, and more. Read about the complete experience here.

No U.S. Cruises for the Rest of 2020

On Tuesday, the cruise industry extended its suspension of U.S. cruise operations until December 31. The Cruise Lines International Association said that its members will be focusing on preparing for the implementation of measures to address COVID-19 safety issues for the remainder of the year. On Friday, the CDC issued a framework for a phased resumption of cruise ship operations, which include requiring testing and additional safeguards to protect the crew. Learn more about the future of the cruise line industry.

Uber and Lyft Drivers in California Will Remain Independent

California voters approved Proposition 22, which would allow Uber, Lyft and other gig economy companies to continue treating drivers as independent contractors. This proposition also makes such companies exempt from a state labor law that would have forced them to employ drivers and pay for health care, unemployment insurance and other benefits. As a concession to labor advocates, the initiative offers a wage floor and limited benefits to drivers. The proposition carried 58% of the vote and was met by the strongest opposition in San Francisco. Learn more about Proposition 22 and what it means for  Uber and Lyft here.

Event Planners Seek Customization in an Age of Uncertainty

With many organizations turning to Virtual Solutions amid the pandemic, software companies are racing to provide custom solutions for event planners. Aventri has impressed many users with its custom-built product. Christina Mills, congress and meetings manager for the World Federation of Hemophilia, states that the one thing lacking from previous software her organization has used was Aventri’s module that allowed one to plug in fields one wanted in a report and it’s customized to your organization’s needs. Learn how Aventri software stacks up compared to other brands in the industry by clicking here.

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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