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Connect Weekly: United's Contact-Tracing Program. Holiday Activations & More

Abigail Sakati |

shutterstock_1865571379Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of December 14, 2020.

United to Ask All Passengers for Contact-Tracing Information

Over the next few weeks, United Airlines will begin asking all passengers during check-in to voluntarily provide contact information to assist with their contact tracing efforts, they announced on Wednesday. This new move will enable the U.S. CDC access to passengers’ volunteered email addresses, phone numbers, and addresses of where the are staying, which in the past was hard to obtain. International flights arriving to the U.S. this week will be the first passengers to use this new program, followed by all flights both international and domestic in the coming weeks. Learn more about United's program. 

GSMA Announces MWC Shanghai 2021 as an In-person Event

After cancelling and rescheduling their 2020 event due to the pandemic, Mobile World Congress has just announced MWC 2021 will return as an in-person event in Shanghai. The new theme has been revealed as Connected Impact and will take place between February 23-25. Attendees will witness 5G, AI, IoT, smart home, and many more breakthrough technology. Additionally, the exhibiting companies include China Mobile, Nokia Shanghai, ZTE, and more. Read about the event here.

Merry, Bright, and Socially Distanced: 32 Festive Ideas From This Year’s Most Creative Holiday Events

COVID-19 restrictions haven’t stopped brands and hotels from delivering creative holiday experiences, such as multilevel drive-thru experiences and pandemic safe Santa visits to over the top outdoor dining experiences and stunts. BizBash has put together a bunch of Holiday experiences that range from an Elf on the Shelf Toy Drive to a Jingle Jangle  movie pop-up shop and holiday lights drive thrus. Check out all the holiday events happening across the U.S.

One Way that Vaccines Will Make Planners’ Jobs Harder

Although the rollout of the Pfizer vaccine is a great news for the meetings and events industry, this vaccine may bring other challenges for planners’. In a recent survey, only 50% of respondents said they would take the vaccine right away and another 40% said they wanted to wait a few months to see if the vaccine is safe and effective. This means that managers will have to enforce mask-wearing and social-distancing guidelines in a post-vaccine world. Some attendees who have received the vaccine might be more laissez -faire with mask wearing and keeping their distance. Learn more about the challenges planners might face and how they can plan for them here.

Adding Value to Digital Sponsorships

In a recent Northstar Meetings Group Pulse survey, 82% of respondents said that their events would be online only. Thus securing key sponsors can be tough without a compelling package. Aventri’s Kristen Carvalho shares five tips for delivering value to your sponsors and keep them coming back. Her tips include sharing your event plans with your sponsors, boosting their exposure prior to the event, delivering sponsors with robust reports, and more. Check out all the tips here.

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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