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Data & Higher Ed Events: Ways Event Software Can Measure Success

Lauren Mumford |

GettyImages-655801842A common challenge that planners face today is measuring the success of their meetings and events, and that’s certainly true for those working at colleges and universities. Once an event concludes, higher ed planners may be thinking about several questions, for example:

  • How did attendance at our recent alumni compare to previous events/years?
  • Was our new email marketing campaign to increase donations effective?
  • Were students really using the mobile app we implemented this year?
  • How do I know if that our events are succeeding and growing?

Event management software can help answer these and so many other questions related to measuring successes, as well as discovering areas of improvement. Here are just a few ways to gain greater data insights at higher ed events:

Utilize all of your event software’s reporting features

Whether you are planning your graduation, local alumni event or your large fundraising gala you need to cover the basics and track who attended and the success of every type of event you organize. Not to mention, having access to this data will help to show your department head or school president the value of your efforts. Some key features to take advantage of within your event management platform are customizable reporting dashboards to help you understand the big picture whenever you need it, automatic reporting that can be sent to stakeholders on a regular basis, and the ability to benchmark your data year after year to understand the impact your events have over time.

Collect data with digital smart tags

Engagement is a strong indicator of event success, and today’s planners are using tools like digital smart tags to better understand attendee interactions. Higher ed planners can also take advantage of these tools. Some ways to use them at on- and off-campus events include the exchange of information at networking events or gamification during orientation or homecoming weekends. The best part of digital tags is that planners can watch these interactions unfold in real time, which can be a powerful tool to help planners make decisions during an event that can help change the outcome.

Don’t forget about surveys

They may seem old school, but surveys are still important to get a sense of what your attendees liked and disliked about your event. The key is to build efficient surveys that are also easily accessible for attendees and event software can help. For example, prior to creating surveys, think about your goals to limit the number of questions asked in your surveys and only ask about the important stuff. Then use software to make your surveys mobile friendly and/or accessible within your event mobile app so that students and alumni are more likely to actually complete them.

To learn more about how event management software can help your events on and off campus grow and succeed, download your free copy our latest ebook below.

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This Post was Written by Lauren Mumford

Lauren Mumford has worked at Aventri since 2015 as a content marketing associate. She manages the Aventri blog, social media promotion, the bi-weekly company newsletter, as well as writes and edits large content pieces and other marketing materials....

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