No matter if you’ve created your own event website from scratch, or it lives on a page of your company website, or you’ve created a simple registration site using event management software, chances are, you are looking to drive traffic to your event website. It’s not enough to simply have an event website if it’s not widely accessible to your potential attendees!
Whether you’re looking to drive organic traffic or direct traffic, there are plenty of techniques to help the popularity of your event registration site. While event registration tools can certainly help with this, there are other techniques to drive traffic.
Mastery of Social Media
Make sure you’re properly utilizing all of your social media channels to promote event registration and backlink/hyperlink your event registration website.
- Any time you post about the event on Instagram, double check that your event registration website link is available in the bio on your homepage. Promotional tweets with hyperlinks and clever captions that will grab the attention of potential attendees.
- Depending upon your brand voice, Twitter may be a great space to push boundaries with more enticing and entertaining content that links back to your event website.
- Not only is Facebook a good platform for promoting your event—it has a whole section devoted to events, with extremely shareable capabilities—but it’s also a great place for interacting and gauging how people are reacting to your event, and where the most interest lies.
- Even LinkedIn can be better utilized by encouraging employees to post about the upcoming event and garner attention within and throughout the industry.
Make it Count with Marketing Emails
Make sure you’re fully optimizing your event marketing emails. If you’re planning an event that’s annual, and you have a list of former attendees who’ve opted in, send them special “VIP” or “early bird” opportunities to access your event registration website. If you have some attendees who’ve already signed up, consider offering them referral links to the event registration site for their friends, or link to the Facebook event in your confirmation email. Incorporate CTAs into your emails to make your event registration accessible and available with nothing more than the click of a button. If you’re using an event registration software, your emails can have the same look and feel of the registration website, giving the entire experience a sense of consistency and cohesion.
Picking Paid Ads
When looking to place digital ads, be sure that you’re keeping your brand personas and target demographics in mind. Consider using event registration software with integrations that will help you optimize your advertising and marketing, driving traffic to your event registration website from more sites more specifically catered to your potential attendees. Keep your advertising engaging and appealing, rather than overwhelming or gaudy.
The DL on SEO
Don’t be afraid to take the initiative and reach out to other event industry websites to have your event registration website featured in a post. This strategy can garner attention and increase your search engine optimization. Consider investing in guest posts or advertorials on sites that feature event industry news. The more places the link to your event registration website lives, the greater the traffic!