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How to Use Predictive Technology to Anticipate Customers Wants & Needs

Kaitlyn Tatulli |

Predictive technologyYou’ve probably heard a lot about big data in the meeting and event industry, and how it is being used in technology to optimize your event budget and time. But did you know that big data can not only help you optimize your events, but also help you understand and even predict your attendees wants and needs?

To help you anticipate and market to your customers wants and needs, we’ve researched the top three predictive technologies. Check them out.

Top 3 Predictive Technologies That Will Anticipate Your Customers Needs

1. Customer Feedback

Customer giving feedback via a survey

In order to understand your attendees, you need to collect their feedback. But how do you gain these valuable insights? Using an integrated mobile event app can help you collect customer feedback at every stage of the event lifecycle.

While you’re still planning your event, you can poll attendees in your mobile event app, asking for their preference on speakers, session times, session topics, and more. Not only is this information invaluable to you and will help you fulfill their wants, but it will also help attendees feel connected with your event before it even starts! You can also utilize your mobile event app to live poll your attendees during sessions to increase their level of investment, attentiveness, and collect feedback on how engaging the speakers and sessions are. Lastly, mobile event apps can be used to send out post-event surveys to help you gain a full understanding of the attendee experience that can be utilized to anticipate the needs of attendees at your future events.

2. Wearable Data

Event attendee holding a name badge

Data collected via NFC and RFID wearables, like badges, tags, branded wristbands, and more, worn by your attendees is a top way to anticipate your customer’s needs. During your event, you can utilize wearables to collect information like how many visitors a particular booth or session drew, traffic patterns, wait times, payment, access control, engagement levels, and more! All this information can not only be used to make real-time event changes but can also be used to understand attendees and anticipate their wants (e.g. a specific session) or their needs (e.g. shorter wait times) for future events.

3. Chatbots

chatbots

No matter how well you design your meeting or event, your attendees are bound to have questions. But that’s where chatbot technology can help! Based on data collected from your fully integrated event management software platform, you can program your event bot with the answers to the most frequently asked questions (e.g. Where should I park? Where am I staying? What is the address of the conference?) These bots can be integrated into your mobile event app, event websites, Facebook messenger, or you can simply have your attendees’ text a cell phone number that is the event bot. Predicting your attendees’ questions ahead of time, based on past event data, and using an event bot to answer these questions will help increase attendees overall event satisfaction.

 

Do you use any of these predictive technologies to anticipate your customers wants and needs at your events? What your favorite? Did we miss one? Let us know by commenting below?

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This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

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