Did you know that ROI is two times higher from social selling campaigns than email marketing or cold-calling? Or that according to 75 percent of customers, social media is part of their buying process?
In this modern world, social selling is “the” way to sell to customers. Although social selling is a successful way to solidify sales, it’s also more than that. By implementing social selling in your organization, you will establish trust among your prospects and customers increase your brand awareness, become a thought-leader in the industry, and more.
To help you do this, we’ve curated a list of the top four technology tools that your team needs to successfully socially sell. Check them out.
4 Modern, Social Selling Tools
A big part of social selling is knowing what content to engage your target audience with. If your business doesn’t share useful content, your audience won’t listen. That’s where Feedly comes in. Feedly is a news application that aggerates industry news content from events, business, marketing, technology, and travel. With this application, you can organize different blogs, create shortcuts, use their advance sharing features, save articles to different platforms, and more. Feedly will help you ensure you provide your audience with the most relevant content, which you can include on your event website to attract vistors year-round.
Photo Credit: Feedly
Bambu is an employee advocacy tool that allows members of your organization (e.g. content marketing manager) to upload links to company content like blogs, press releases, and other company news. Employees can then choose from four or more sample messages, written by say, the content marketing team, and share the post on their social accounts like LinkedIn, Twitter, and Facebook. Bambu is a great way to use your employees as company advocates, reach their personal audiences, and spread your thought leader content throughout the industry. You can even use Bambu to have employees spread news about your events!
Photo Credit: Bambu
Owner of Bambu, Sprout Social is a social media management tool that allows you to schedule blogs, webinars, press releases, articles, photos, and any other content you’d like to share on your social media accounts. In addition to being able to preschedule content, like event promotional content, Sprout Social also provides you with reporting, hashtag tracking, can help you find engaging content for your audience, track to topics your audience are discussing, and more. If that wasn’t enough, you can also manage your social media notifications via Sprout, so you won’t miss anything.
Photo Credit: Sprout Social
LinkedIn is an essential social selling tool for any sales professional just because of the network features and detailed amount of customer information. To help sales professionals shift through leads, LinkedIn has created, Sales Navigator. With LinkedIn Sales Navigator tool, sales professionals can quickly target, discover, save, and track leads from LinkedIn. This application can also integrate with CRM tools so your leads and conversations on LinkedIn can automatically be logged. Event planners can utilize LinkedIn Sales Navigator at all stages of the event lifecycle to connect with meeting and event professionals.
Photo Credit: Business LinkedIn
Do you use any of these social selling technology tools? What’s your favorite? Let us know by commenting below!