If you’re a meeting or event planner, you know how much time goes into planning your event and building everything around it, like your event website page. But what happens once your event is over? Instead of letting all your hard work go to waste by deactivating your event website, use it year-round!
With the data you gain using an integrated event management software, you can tailor your website content to your attendees to keep them engaged all year, and use your event website to gain new traction for future events. With these six tips, you can transform your event website into a place where people can receive industry news, product updates on your company, ideas from thought leaders in your industry, and so much more.
6 Ways to Use Your Event Website Year-Round
1. Event Data
If you use an integrated event management software, after your event you can analyze and discover what exactly your attendees are interested in, what they want, and what they need. After determining what your attendees need and want, you can customize your event website to address their needs. Incorporating your event data into your event website not only increases the chances that your attendees will visit your site, but it also will help you attract potential clients and attendees with similar interests and needs.
2. Blog Posts
After you have determined your attendees’ interests, you can create relevant content for them to read and learn from. Write weekly posts on other must-attendee industry events, common industry problems, and solutions, and other topics attendees have identified as being interesting or problematic to them. You can also offer sponsors the opportunity to write a guest post to reach your audience. Creating this content will help your attendees see your organization as a thought leader and will increase the probability that they will visit your website year-round for industry information.
Because videos boost your event’s page registration by 80 percent and have been shown to drive event demand before, during, and after your event, you should incorporate videos regularly on your event website. You can upload content from your past events, film interviews with thought leaders, and take your audience behind the scenes of your office or event. The ideas of what you capture to attract your audience are really endless, but if you need help, look back to your event data and shoot a video on the topics your audience has identified as the most interesting.
4. Thought Leaders
Working with industry thought leaders to produce content like blogs and videos can be a great way to attract a larger audience to your website. You can feature thought leaders on your event website in Q&A blog posts, podcasts, and videos. You can ask your industry thought leaders to talk about a topic related to your event, an issue in the industry, or a topic your audience identified as being interesting from your event data. Not only will this thought leader content be of interest to your attendees, but it will also attract the thought leaders’ audience to your event website.
5. Teaser Announcements
Another simple way you can drive people to your event website year-round is through teaser announcements. You can create suspense and anticipation around company announcements like, product launches, or upcoming event announcements, like event location, theme, and keynote speakers. Incorporating teaser announcements into your event website will help create a buzz that will attract people to your website.
If you’re like most planners, you use emails to subscribers and attendees to promote your event and drive traffic to your event registration page on your event website. Once your event is over, you can continue to use email marketing to drivepeople to your event website. Include photos or video clips that showcase content on your website, like an interview with a thought leader or highlights from your last event. After studying your event data, you can capitalize on the interests of your attendees and send them snippets of relevant content on your event website. Not only will doing this help email subscribers open and read your emails, but it will also help keep people visiting your event website year-round.
Do you use your event website year-round? In what ways? Let us know by commenting below!