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Tech Tuesday: Event Mobile App Design with Aventri's Pieter Heyman

Kaitlyn Tatulli |

Mobile UX and UI designers looking at computer screen working on an event mobile appAt Aventri, we know how important an event mobile app is to the attendee experience. It's why we continuously work hard to update our mobile app offering to make sure it has the features attendees need, with the modern, professional design that planners want.

Aventri’s mobile UX and UI designer Pieter HeymanBased in our Ghent office, Pieter Heyman is Aventri’s mobile UX and UI designer who works with mobile developers in Belgium and India to create our mobile app updates. Currently, he is working on a complete UX/UI overhaul of Aventri’s mobile app. Eventually, the overhaul will affect every module, but as of now, new UI’s for the survey and agenda (beta) modules have only been released.

In this interview, Heyman discusses Aventri Mobile App updates, releases, and the future of the product, in addition to giving more general advice on mobile app design best practices.

The Latest Aventri Mobile App Updates

Q: What does UX/UI mean?

UX/UI are similar terms, but there are some differences. UX stands for user "experience design" and helps define a strategy for a successful product or service that is engaging and relevant. UI stands for "user interface" design and is all about improving the interactions between the customer and the product.

Q: What does your design workflow look like?

Most of the time when I get a briefing of a new product or service, I start by asking who the stakeholders are? What are the main goals of this new feature? After I answer those questions, I sit down with colleagues or specifically with Byju Sukumaran, Aventri's senior manager of user experience. We then sit around a whiteboard and make a lot of small sketches, which help us create user flows. After we develop a workflow, I usually spend some time sketching or designing in Photoshop where I create a prototype. Then I send the workflow to my colleagues for feedback.

Q: Why is now the time for a complete UX/UI overhaul of Aventri’s mobile app?

Byju is really passionate about UI and UX design, and he believes it's critical to improving our event mobile app product. Since Aventri’s acquisition of TapCrowd in 2015, we’ve been focused on making the mobile app stable. Now that we've done that, we decided it was time to perfect the design. We already rebuilt some of the features like the Session and Networking modules. In the near future, we will do the same for the Notification module. When it comes to these improvements, we want to make sure our users have the best experience possible with each module.

Q: What’s your favorite part of the new design?

My favorite part of the new design is the new modules, like the Notification module. I also love our overall approach to building it. On top of a lot of trial and error, we also interviewed users, clients, and Aventri team members for their input on how to improve specific features to make the user experience better.

Mobile App Design Best Practices

Q: What do you think makes for great product design?

Collaboration is key. Our team of mobile developers in Belgium work together really well; it’s a really great atmosphere here. This is important because the work to improve our mobile app is an ongoing and evolving process based on client and industry needs. We continuously discover new features to add or improve upon.

Getting feedback from colleagues outside our team is also essential, because after working on a project for months, they can look at it with fresh eyes.

Q: What are you most excited about in the future of mobile event app design?

There is quite a lot I am excited about! But I do think 2019 will be the year of augmented reality (AR). We are currently looking into integrating AR into our event floorplan feature, where there would be a minimal amount of setup required for clients.

Another thing that will be important this year is creating more personalized experiences. One feature we're working on, for example, are integrated push notifications, where an event organizer will be able to send out notifications to a specific group of people, like those with similar interests or fall into certain registration categories. I'm excited to work on that in 2019.

Q: Can you share some tips with our readers who are making their own app?

  • Figure out what you want your attendees to achieve while using the mobile app and based on that you can include the specific features they will need most.
  • Incorporate your branding into the app as much as possible.
  • Once you're done building, test the app yourself and get outside opinions to make sure everything is working and looks great.
  • Don't forget to make your app American Disability Act (ADA) compliant. For example, you may need to add a feature where users can choose a larger font size to make things easier to read.

What do you think of Pieter’s interview? What would you have asked him? Let us know by commenting below!

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This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

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