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Tech Tuesday: 6 Ways Event Management Software Helps Your Data Talk

Lauren Mumford |

event data management"Integrated" and "seamless" are often words used to describe today's top event management software platforms. But what do those words even mean and why exactly are those features important to the user experience? Quite frankly, event management software is nothing with a seamless, integrated toolset that allows all of its features (like registration, website, email marketing, mobile apps, etc.) to talk to each other and work together. Not only does it help planners save time by having all their most important tools in one place, but it can help make their jobs more efficient.

While there are countless ways your event management software helps your data talk throughout the event lifecycle, here are six great examples:

Registration & Email Marketing

Email marketing is crucial to increasing registration. With event management software, you can target specific lists of people with different messaging, whether they're VIPs, returning attendees or new attendees. Many of these lists you can pull from previous event registration data. Your event registration can also come into play when it comes to people who start to fill out but don't complete their registration form. When your registration works with your email marketing tool, an email can be triggered and sent to people who abandoned their carts with messaging that either reminds them about their incomplete form or offers them a discount code to further entice them.

Registration & Onsite Badging

Onsite badging at events can be a tedious and painstaking process, but when your registration connects to your badging system, it can make it that much easier. Instead of manually plugging in all of your attendees' info onto individual badges, you can import all the key data like name, title, location, etc. from the individual registration data your attendees submitted respectively. Further streamline the onsite badging process by printing on-demand (instead of pre-printing them), and allow attendees to edit or update any of their information at the registration desk or at a kiosk.

Abstracts & Event Website

If an event is educational, showcasing your sessions and speakers on your event website is key to garnering interesting and driving registration. With today's integrated event management software, you can not only collect and review speaker proposals, but also approve them to be automatically published on your event website and online agenda. That way, your event content is always up to date and fresh for current and prospective attendees alike.

Recommended Resources: Learn how to optimize the attendee journey with the latest event tech.
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Event Website & Event Mobile App

Your mobile event app can play several roles, but primarily it acts as your attendees' onsite guide to your event by including all the top information such as your program and agenda, attendee and sponsor lists, venue information, etc. If your mobile event app is integrated into your event management software, whatever information you add or edit to your event website can be automatically synced to your app, ensuring that all the information it displays is current. This is especially helpful during the onsite phase, where last-minute cancelations or room changes often occur. On top of this, you can send out push notifications with these changes to ensure everyone gets the latest information as soon as it's updated.

Integrations & Third-Party Software

Having event management software with an integrated toolset in of itself is obviously key, but being able to integrate with other third-party tools planners love to use is a plus. Popular examples include CRMs, marketing automation, payment processions, travel & expense management, productivity tools, etc. When event management software connects with your other sales and marketing platforms, it creates a stronger and even more efficient tech stack.

All Data & Reporting and Analytics

Last but not least, when all your data talks throughout your event management software platform, it's able to pull all that important information and numbers into one location so planners can access full, detailed reports about their events. It can easily showcase event value and successes, as well as areas of improvement to enhance future events.


Whether you're a current user of event management software or are looking into purchasing it in the future, making sure your platform is integrated with tools that seamlessly work together is key. Not only will it make your job easier, but it will help create a more elevated experience for your attendees as well. When your event data talks, you event is more likely to succeed.

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This Post was Written by Lauren Mumford

Lauren Mumford has worked at Aventri since 2015 as a content marketing associate. She manages the Aventri blog, social media promotion, the bi-weekly company newsletter, and many other content-related projects. Prior to Aventri, Lauren was in the...

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