Meet the Aventri team @ Event Tech Live 2019 in London! Want to meet us there?

Tech Tuesday: Projection Mapping at Events

Kaitlyn Tatulli |

projection mapping being used on city buildings Say goodbye to boring projection presentations, and hello to projection mapping. With this new technology, you can create dynamic fluid backgrounds of just about anything. Read below to discover how you can use projection mapping to help your event and attendees come alive.

 

What is 3D projection mapping?

Projection mapping, also known as spatial augmented reality, projects videos onto a 3D object instead of a traditional flat screen. Essentially the projection simply enhances your object, so people watching the projection see the video content as part of the object. Without realizing it, you may have already encountered this technology at a theater, concert, sports games, or in advertising.

3d projection mapping

Now you can bring projection mapping to your events.

What about 2D projection mapping?

Another form of projection mapping is 2D projection mapping. 2D mapping projects images onto flat (2D) surfaces, like walls, floors, and screens. This form of mapping is less complicated and less expensive than 3D projection.

2d projection mapping

At your next event, you can use 2D mapping to project your logo or products or onto a wall that attendees can snap photos with. Be sure to encourage attendees to share their photos with you on social media to promote further event engagement.

Why should I bring projection mapping to my events?

Not only is projection mapping trendy, the technology can enhance your event, like a digital makeup. Projection mapping technology allows you to further engage your audience through visual aesthetics. This technology adds to an event’s memorability, interactivity and perhaps most importantly, feeling.

projection mapping being used to engage an audience through visual aesthetics

Using projection mapping at your next event can also save you money. Instead of buying décor, banners, and props to complete your event’s theme, you can project decorations on the walls, floors, or other objects at your event. For roadshow planners, projection mapping can save you even more, since you no longer need to pay for the transportation and setup of your décor.

How can I use mapping at my next event?

projection mapping being used at an event

Many companies in the event planning industry use 3D projection mapping to enhance their events in a variety of ways.

For instance, some companies, particularly those in the auto industry, have used 3D mapping to display their cars. Instead of shipping their vehicles to an auto show, some auto professionals have created a foam car shell that they then project content (like their new cars) onto. During the show, they can change the model, make and color of the car or even display how the car looks at high speeds.

Other companies, like Motion Mapping, use projection mapping to personalize wedding venues. Now, a wedding planner can take bland venues and transform them into the bride and groom’s dream venue, like a pink cherry blossom forest. Wedding planners can give the bride and groom sunsets, rose petals, and fireworks, all cued to their favorite music.

Video mapping being used to present fireworks

Video mapping can also be used to help theme your event. Mapping allows you to change the emphasis of your event’s message or ambiance in real-time. You can shift from static quotes, to moving images, livestreaming, or product demonstration with a click of a button. Not only does mapping keep your event fresh, it keeps your attendees engaged.

For tradeshows and conferences, video mapping can be used for product demos. You can project content onto your products to show different features, designs, or just to make the product more animated and engaging for the attendees.

The use of projection mapping at your next event is only limited by your creativity. So have fun with it! If you get stuck, YouTube has a ton of creative ideas for projection mapping at events.

Do you think you’ll use projection mapping at your next event? Why or why not? Let us know by commenting below!

Event Technology Trends - Aventri

This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

Subscribe to Our Blog

Subhead Here

Created with Sketch.