As the most effective marketing tool, social media holds the power to help planners promote their meetings and events. But curating graphics, posts, and engaging with your audience on all your different social channels can be very time-consuming. Luckily, there are several social media tools out there that can help create, schedule and enhance your posts, Tweets or whatever else you send out into the world to drum up excitement for your events.
Check out our top social media tool picks to help you promote your next event.
Top 18 Social Media Tools
Sprout Social is the main social media management tool used by Aventri. Planners can use Sprout Social to manage all their social media profiles. Once your accounts are connected, you can pre-schedule content, like event promotion posts, analyze social statistics, hashtags, and more.
Photo Credit: Sprout Social
An alternative to Sprout Social is Hootsuite. With Hootsuite, planners can schedule their content, create pre-approved social posts for employees to share, analyze social statistics, and filter content by keywords, location, or hashtags. For events, planners can use Hootsuite to not only schedule promotional posts, but also track and converse with those interested in your event.
Photo Credit: HootSuite
Nuvi is a social listening platform that identifies and analyzes your audience and their feedback, in addition to helping you discover and engage with influencers. Companies like Krispy Kreme, Blendtec, and the Boston Red Sox trust Nuvi to monitor and gain actionable insights into their social platforms.
Photo Credit: Brick Fish- Nuvi
Similar to Sprout Social, Buffer allows you to pre-schedule posts and analyze post-performance. Buffer also offers businesses Buffer Reply, which streamlines the comments and conversations you receive on all social channels, allowing you to easily respond to all your messages in one place. This feature is ideal for events because Buffer Reply allows you to monitor and respond to event-related conversations.
Photo Credit: Buffer
Canva allows you to create beautiful, quick graphics without hiring a designer. Choose from hundreds of templates and over two million graphic elements to create your images and stay on brand. Companies like Disney, Apple, Amazon, Netflix, Nordstrom, LinkedIn and more use Canva to create branded images.
Photo Credit: Canva
Available to Twitter users for free, TweetDeck allows you to view multiple timelines at once. Using TweetDeck, users can track specific accounts or hashtags in real-time and like, retweet, or respond to each post. TweetDeck is ideal to use before, during, and after an event.
Photo Credit: Wired
7. Post Planner
Sometimes it’s hard to produce top-performing content. That’s where Post Planner comes in. Post Planner analyzes content on the web and identifies the content that will resonate with your audience. You can then schedule the recommended content and evaluate post statistics. Post Planner can be utilized to promote your events by helping you find top-rated content related to your event topic.
Photo Credit: Post Planner
Are you looking for a social media analytics tool that specializes in events? Then Keyhole is for you! With Keyhole, you can monitor all the social media chatter during your event. During your event you can access social media engagement data, so you can market to your event audience, particularly your event influencers. Keyhole also collects every person who interacts with your social media page or content about your event, so you prove social media’s impact on your events.
Photo Credit: Keyhole
If you use social media, you know that GIFs are widely used everywhere. GIPHY is the online database that holds thousands of GIFs. You can create GIFs to fit your event or choose from one of the existing moving images to post on social media.
Photo Credit: Giphy
Like GIFS, memes have become some of the most viral content on social media. Quickmeme allows you to share some’s meme or create a meme of your own by uploading a photo and adding text. These memes can then be shared on your social media accounts.
Photo Credit: ShoutMeLoud
Lithium is a social media marketing tool that allows you to plan, create, and analyze your social media marketing all on one platform. Lithium features two types of social media management software: Social Publishing and Social Response. Social Publishing allows you to manage the entirety of your social strategy, while Social Response allows you to respond to social media messages in real-time.
Photo Credit: Lithium
12. Facebook Ads
Using your account’s cumulative social media information, Facebook Ads allow you to send ads to existing or future clients by selecting the demographics, interests, and behavior that best represent your desired audience. You can also decide where you want your ad to appear (Facebook, Instagram, Messenger, etc.), and pick your budget. In addition, during your campaign you can track your ads performance and make edits, to ensure your ads are reaching the correct audience.
Photo Credit: Facebook
Increase attendee satisfaction by personalizing your communication with them. SocialOomph direct messages each Twitter follower for you, so you don’t have to. You can have SocialOomph send your followers event reminders, like “Don’t forget to register for our event!” Social Oomph also has other features like pre-scheduling posts for Facebook, LinkedIn, and Pinterest.
Photo Credit: SocialOomph
SocialBakers will not only help you understand your audience and the right messaging to use, but also will help you learn what kind of content your audience is interested in. You can also use SocialBakers to manage all your social media accounts, optimize your budget, monitor the conversations related to your brand or event, and more.
Photo Credit: SocialBakers
Similar to Keyhole, Tagboard allows you to search for and discover content to feature on your social pages. Just search your hashtag and Tagboard will collect all the social media on your hashtag on Twitter, Instagram, and Facebook. You can also use this content to stream on social media walls at your event.
Photo Credit: Tagboard
Spend less time writing and scheduling social media posts by using Edgar. With Edgar, you can import your content like blogs or articles and Edgar will write your social posts for you, just tell him when you want to post. Edgar is great to use to promote your event, so you can focus on everything else.
Photo Credit: Edgar
Looking to streamline your social media profiles? Then eClincher is for you. eClincher allows you to connect all your social media profiles, so you can plan, publish, engage, track, and analyze your social media presence. For events, eClincher allows you to monitor keywords or your event hashtags, connects you to influencers, and auto repost your best content.
Photo Credit: eClincher
If you’re looking to engage your audience before and during your events, then RaffleCopter is for you! RaffleCopter is a simple giveaway solution that is used by Yelp, Hallmark, Gap, HubSpot, Uber, and more. To launch your giveaway, simply create an entry by choosing your prize, defining the entry methods, and then click the social media profiles you want to share the raffle on.
Photo Credit: RaffleCopter
Do you use any of these social media tools to promote your event? What do you think of our top picks? Let us know by commenting below!