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Tech Tuesday: The Top 5 Essential Mobile Event App Features

Kaitlyn Tatulli |

Woman standing holding a mobile phone Mobile apps have become the gold standard for today’s meetings and events. They help you organize your event from start-to-finish, increase attendee engagement, keep your attendees informed, collect valuable attendee insights, and more. While not all event apps providers are the same, the most successful ones consistently include the same features. Does your mobile event app provider include these essentials?

1. One-Stop-Shop Event Management

When choosing your event app, you want one platform that will increase your productivity, while increasing your attendees' engagement, at any point in the event lifecycle. Your mobile event app should help you keep your attendees informed, track their analytics and feedback, anytime, anywhere. That means an app that’s an all-in-one, one-stop-shop with its selection of features, all of which can be managed and tracked in a centralized location.

2. Customizable Look & Feel

Your mobile event app should have the capability to be fully customizable. The app should allow you to easily change the colors and fonts in addition to adding your brand’s logo, slogans, and more. Your mobile app should look and feel like your event's style and brand to your users, so they are comfortable using the platform to communicate with you.

3. Updatable Information and Agendas

Since your mobile app is often your attendees' go-to place for information, it should have the ability to make real-time updates, edits and additions to event and speaker information. Some event apps also allow you to send targeted, push notifications to communicate last-minute program changes, session reminders, announce giveaways, and much more to further facilitate communication.

4. Attendee Matchmaking

Your event app should maximize your attendees’ networking experience by matching them with like-minded attendees. Once matched, some apps allow users to message each other one-on-one and even schedule a nearby meet-up, so users can connect with peers at a session or exhibition. Offering users matchmaking will help them connect more efficiently.

5. Attendee Feedback

Another key feature to a successful mobile event app platform is the ability to gather attendee feedback that can be used during the event to make live changes or after to improve future events and help calculate ROI. Some essential attendee feedback tools to include in an app include live polling, session rating, and attendee messaging. These features will help you communicate with and understand your attendees better and meet their needs.

Do you use a mobile event app for your meetings or events? Does your app have all these features? More? Let us know by commenting below!

Event Technology Trends - Aventri

This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

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