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THE SPECIAL EVENT 2014 NASHVILLE: Event Through Your Instagram

Michelle Bergstein- Fontanez |

FAN9004459.jpgEvery year, Special Event Magazine hosts “The Special Event Conference and Tradeshow.” This year, the magazine hosted the conference in Nashville, Tennessee, at the Gaylord Opryland.


TSE is the “it” conference for event professionals for design inspiration, the latest products, technology tools and, of course, networking with other event pros from around the world in order to collaborate and exchange ideas.

I was thrilled to travel to Nashville: first-timer here--HOWDY! This was my 6th year in attendance and my 5th time in a row attending as a speaker (you can catch me on the circuit at many of industry events talking passionately about social media education and best practices).  This year, I was honored to present my Marketing All-stars session for the 3rd year in a row along side some of my favorite marketing minds in the event industry.

While the tradeshow element of the show provides great ideas, my favorite part of the conference is the special events and networking events. These events bring out the best of the best in that market so they can show off their wares, the hometown culture and event flair.

For the past couple of years, the best way to experience the conference, as well as maximize your networking, is to connect with fellow event professionals via social media. By far the number one social network used to make connections was Instagram. At any given moment during the show, you would see event pros rapidly taking photos. This year, there were over 1,400 photos with the #TSE2014 hashtag on Instagram: another main reason each and every conference should promote and highlight a hashtag at their show.

And, who are among the best folks to take event photos? Event professionals--that’s who! They have a creative eye like no other! At the end of each night of the conference, I would cozy up with my iPhone or iPad and check out the Instagram streams by searching for the event’s hashtag #TSE2014. This discovery made me giddy. I saw the photos that I snapped throughout the day and got to recap the event through the creative perspectives of my peers.

So, instead of showcasing my top trends from the show like many of blogs would do post-show, I am showcasing my top trend sightings by fellow conference-goers. Below you will find Instagram photos from each special event and networking event that took place by fellow attendees. Yeah, you will see one of my photos intermingled down there. Enjoy, share, RT your favorite photo from the show. I even dare you to follow an event pro if you just so happen to like their photo! It’s all about connecting!


Local Nashville Flavor Downtown


Local Nashville flavor downtown1
Last Night in Nashville #tse2014



Local Nashville flavor downtown
$61 to hear Backstreet Boys – totally worth it, right @dwestling? #Nashville #Legends #BSB #TSE2014


 The Hotel – Gaylord Opryland 

Social media chatter on Facebook reigned supreme with the hashtag #StayLostTSE, as the hotel was just as large if not larger than Vegas hotels, a lot of conference goers would get lost going from session to session and even to their rooms throughout the hotel.


Local Nashville flavor downtown3
Good Morning Gaylord Opryland! So pumped for my first full day of sessions at #tse2014!


TSE Starts Here Celebration

Transforming the already beautiful Gaylord Opryland into a wonderland of lights for the opening celebration of the conference.


TSE 2014 Starts Here Event! #tse2014 #tse14



Hi Doll :) #tse2014 #nashville


 The Opening General Session

TSkorman Entertainment produced a stellar show with multiple visual stimuli!


gen session
Laser show this morning at #tse2014 Opening Session #eventprofs #eventplanners #weddingplanners #events #nashville #conference


The Opening Night Celebration

Held in downtown Nashville – what interesting scenery outside the venue!


nigh cel
Had a great time at The Special Event in Nashville #tse2014


 The Tradeshow, Education, Tabletop Competition & Wedding Galleries 



Old school bike bar! Wheel through cocktail hour.. Again, strange things happen. #tse2014 #thehotlist2014



#latergram since I never posted a picture of the @yourballoonpros Special Event exhibitors booth. #tse2014 #balloons #yourballoonpros



My favorite room #tse2014 #weddinggallery #weddingprofs



Butt sketches. Yes this is real and yes we just participated. #tse2014



The perfect match! Tennis themed display at TSE Nashville. #tse2014 #mosaic


More #inspiration at #TSE2014 #wedding #weddingplanner #yegweddings




 #ilikenerdytalk #tse2014



#TSE2014 trade s





 Last chance for the #tradeshow floor! #tse2014 #ises



M. Nash putting a little special in The Special Event. #tse2014 #flutterfetti #goodtimes #alwayslearning #nashville


The Wedding Event

 wedding event 1

Incredible party at the Omni tonight! #TSE2014



wedding event 2
 More pics from the wedding event #tse2014


 wedding event 4

 #TSE2014 Wedding Event Larry Green and Brides galore



wedding event 3 
The suspended cakes-dropped out of the lanterns when the band started... incredible #tse2014


 The Search Foundation Charity Event 


Tonight's decor is stunning...don't you think? #tse2014 #searchtse

 The Gala Awards

gala awards 

Countdown style setup before the dance floor erupted with hundreds of dancin' shoes on the feet of those who started as strangers and ended as new friends. #tse2014 #djroonieg #gaylordopryland #nashville






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This Post was Written by Michelle Bergstein- Fontanez

Michelle lives, eats and breathes marketing for the event and meeting industries. Known as the “Event Marketing Maven” and a consummate social media/ online marketing enthusiast. Her innate ability lies in helping companies create an online presence...

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