The State of Virtual Events

Kristen Carvalho |

virtual event conferenceThe last few months have forced many of us in the events industry to change our plans because of forces out of our control. Event planners are pivoting to online event experiences, traditional technology companies are developing virtual event software and all event suppliers are looking for new ways to support their customers during this time. The event industry is evolving.

At Aventri, we acted quickly back in March to secure partnerships with  leading virtual event providers to provide a solution to our customers who had canceled events due to COVID. Then, over the last few months we took the time to develop and build our own virtual event platform in house that filled a gap in the market and met the needs of our customers.

One thing that was discovered over these past few months is that virtual and digital experiences are a new territory for many meeting and event professionals. Helping your marketing team put on monthly webinars is not the same as pivoting your in-person conference online. Planners are looking to their peers for their experience and guidance on how to plan the right experience for their audience.

We surveyed nearly 150 event and meeting professionals to get their thoughts on the new virtual event landscape. Check out the results in the infographic below. Where does your organization fall on some of these questions? Do you have any advice for other planners going virtual? Get active in our comments!

Virtual event experience infographic: An in-depth look into virtual and hybrid events



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This Post was Written by Kristen Carvalho

Kristen Carvalho joined Aventri's Marketing team in November 2013. Over the last 4 years she has been a part of the content and events team, and is now the company’s Director of Events & Content Marketing. She is responsible for the company's event...

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