In General Motor’s 1939 exhibit, Norman Bel Geddes created the first self-driving car, designed to operate without anyone behind the wheel. In 2002, iRobot released the Roomba, a robotic vacuuming system that cleans your floor without you ever having to lift a finger. In 2011, McDonald’s began testing touch screen menus, allowing diners to order and pay for their food without speaking to the cashier. And finally, in 2017, Amazon debuted Prime Air, attempting to replace delivery men with drones.
All modern technological advancements seem to point to one key marketing message: the less human interaction you have, the more high-tech the product or service and the greater your ease of life. And for many use cases, this may be absolutely true.
However, when it comes to onsite event technology, there will never be a magic drone or auto-pilot mode. No matter how advanced, reliable or efficient the technology may be, having an onsite team there to support will always be as invaluable as the tech itself.
This codependency ensures three major things at your event:
You Make the Most Out of Your Investment
The first is that you are getting the most out of the technology that you invested in. No event planner has (or wants to take) the time to learn every small detail about the technology being used at their event. And for some events, this may include everything from badge printing to access control and lead retrieval. With a million different intricacies to each technology, it is crucial to have people onsite who know exactly how the technology is supposed to be used and how it can be optimized to best serve your specific event.
You Have Backup Support
The second is to help with any unforeseen issues. This is the big one. Once again, it’s very unlikely that a planner knows everything about the tech being used at their event. This applies to all of the technology’s features and abilities, but also, to all of its potential kinks and downfalls. Today’s onsite tech is more reliable and efficient than ever, but as anyone in the industry knows, even the best of technology can have its problems. This is why it is absolutely necessary to have a team of people onsite that can quickly and effectively fix whatever is broken without any disruption to your event.
Your Peace of Mind
The third is more of a personal benefit, but one that cannot and should not be diminished in importance - your peace of mind! Once the doors of your event open, as the planner, you have one million and one things to worry about. The last thing on your mind should be the onsite tech that is meant to make your event (and life) easier. With onsite technology staff present at every moment of the event, you can take one worry off of your plate. Any issues, questions or concerns can all be directed at them.
It should come as no surprise that technologies made for events, which are all about the power of human interaction, require a human presence. This human presence ensures that the technology is being utilized to its fullest potential, that any issues are quickly and discretely resolved and that you can have one less thing to worry about come show-time. So yes, event tech may never be a self-driving car, but with a team of people driving the car, you’ll always get to be in the passenger seat.