Whether it's Facebook, Twitter, LinkedIn, Instagram, or another platform your industry can't get enough of, when it comes to informing and engaging directly with event attendees, there's nothing like the power of social media.
And while the benefits of using social media for events are endless, here are just some of the key ways planners have grown to use it to connect with their audience over the last several years of the internet age!
To keep attendees informed
Whether it's letting attendees know that registration has opened or that a speaking session room has had a last minute change while onsite, social media allows planners to reach their audience quickly and easily. The right management tools like Hootsuite or TweetDeck have made posting to platforms simultaneously to get the word out even simpler.
To show attendees that they care
From answering the simplest of questions (like "what's the WiFi password?") to addressing an attendee's negative feedback, social media has allowed planners to connect directly with their attendees and vice versa. It's a great vehicle to show attendees that they care about their needs and concerns, as well as to show off their customer service skills for all to see.
To become a go-to resource
Pre-, during, post-event, planners can keep the interest in their event going throughout the year on social media by sharing resources, blog posts, articles, polls, video and so much more. Attendees have, in turn, considered the organizations behind events to be more than just an entity they encounter once or a few times a year. Social media has helped turned organizations into industry thought leaders through their events and their presence online.
To foster a community
All of this amounts to creating communities on the social platforms attendees love most! Not only are they able to conveniently, personally connect with their events, but they can engage and network with each other on the topics that matter to them. While an event is the place to foster face-to-face connections, the discussions they have on Facebook, LinkedIn or Twitter are the places that keep that conversation going.
While the reasons for using social media at events are plentiful (and, let's face it, obvious in 2018!), we think the real value is in discovering the why and how. Why do planners use the social media platforms that they do? How do they use them throughout the event lifecycle and who manages it? And how do planners today go about measuring success and engagement through these platforms?
It's these questions we plan on answering in our upcoming webinar on June 28 with Alex Plaxen of Little Bird Told Media, during which we'll also share the initial results of our event planning and social media survey (there's still time to take the survey, by the way!). Make sure to attend the webinar to learn more and get this inside scoop with these results, which will also be featured in an upcoming report!