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Your Event Strategy: 4 Ways to Connect Better [FREE GUIDE]

Lauren Mumford |

meeting and event professionals completing their event strategy plan for the upcoming yearAs many planners know, an organization's meeting and event strategy is constantly evolving. Whether it's incorporating the latest technology, the newest design trends or finding new ways to bring people together, planners are constantly on the hunt to improve event outcomes and increase ROI.

As an event management software company, Aventri has the privilege to work with hundreds of thousands of meeting and event planners every year. By interviewing thought leaders across the globe and listening to our customers onsite at events, we were able to create a report that synthesizes all that we have learned to determine key trends. The output is best practices curated across technology, financial services, banking, higher ed and other industries that can be leveraged in your organization.

After speaking with leading event and meeting planners on how they develop their event strategy, there were four consistent themes that arose to help them connect better with their attendees, customers and stakeholders:

  1. Make event related tasks easier through the automation of the event management process
  2. Improve events through the optimized on and offline event experience
  3. Optimize spend on meetings and events through expense planning and cost savings
  4. Align meetings and events to a marketing, sales or corporate strategy

Across these themes runs a consistent thread: capturing and analyzing event data to improve events and outcomes. Based on these findings, Aventri has developed the Connect Better Framework, which outlines the four levels of connections required to be a best in class meetings and events team.

Discover the Connect Better Framework by downloading your free copy of "Your Event Strategy: 4 Ways to Connect Better" and learn how best practices curated from a variety of event planners can be used to make running your events easier, more successful, more efficient and focused on moving your business forward! 

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This Post was Written by Lauren Mumford

Lauren Mumford has worked at Aventri since 2015 as a content marketing associate. She manages the Aventri blog, social media promotion, the bi-weekly company newsletter, and many other content-related projects. Prior to Aventri, Lauren was in the...

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