As leading event and meeting planners have completed
their event strategy planning for 2019, there are four
consistent themes that are helping them to connect
better with their attendees, customers and stakeholders:

• Make event related tasks easier through the automation of the event
management process
• Improve events through the optimized on and offline event
experience
• Optimize spend on meetings and events through expense
planning and cost savings
• Align meetings and events to a marketing, sales or corporate
strategy

Dive into this guide to learn how these best practices curated from a variety of event planners can be used to make running your events easier, more successful, more efficient and focused on moving your business forward!