Event Strategies | Episode 1: Salesloft

EVENT STRATEGIES: EPISODE 1

How Salesloft Was Forced to Pivot Rev2020 to a Virtual Event

In our premier episode of Aventri's Event Strategies podcast series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Jeremy Donovan, the SVP of Sales Strategy & Operations at Salesloft.

In this episode, John chats with Jeremy about the unforeseen circumstances around the coronavirus pandemic that forced Salesloft's decision to cancel their annual conference, Rev2020, and switch to a virtual event experience. Jeremy explained what went into Salesloft's decision to cancel, their pivot to a virtual format, and his predictions for what the future brings to Salesloft's revenue teams and events.

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On the canceling of Rev2020:
“If you were to go inside the Slack channels of SalesLoft, it was a really hard day. Our marketing team had poured their hearts and souls, for 6-9 months, into conference planning…”

The biggest impact of Coronavirus on events, so far?
“Shifting everything that was field marketing to digital. Digital could be search engine marketing, but digital is also virtual events.”

Will virtual events work?
“There’s this incredible hunger for any sort of…human interaction…It’s fundamental to know other people are out there and they care, and you care about them.”

John Kearney is Aventri’s Director of Go To Market Strategy. He is focused on understanding our customers and our market and ensuring the organization is set up to serve both.

Prior to Aventri, John spent 6 years with SBI, a management consulting firm focused on driving revenue through sales and marketing alignment. With an undergrad degree and MBA in Marketing from the University of Notre Dame, John is a proud ‘Double Domer.’ He’s got a beautiful wife and 2 young boys, with a baby sister on the way.

Jeremey Donovan is SVP of Sales Strategy and Operations at SalesLoft, the world's leading sales engagement platform. Over the past 20+ years, he has had an eclectic career spanning semiconductor engineering to product development/management to sales & marketing leadership at Xilinx, Gartner, AMA, GLG, and CB Insights.

Jeremey is the author of five books including the international public speaking bestseller "How to Deliver a TED Talk" as well as "Predictable Prospecting." He holds a BS and an MS in Electrical Engineering from Cornell University and an MBA from the University of Chicago Booth School of Business.