In our 2nd episode of Aventri's Event Strategies series, we interview Christina Dieckmeyer, the Director of Marketing for North America at iGrafx.
In this episode, Christina talks about iGrafx's in-person & virtual event strategy, and how they determine ROI from their event programs vs other channels. We will also discuss why iGrafx decided to format their annual event as a virtual event before coronavirus became a reality and overall thoughts on its impact on events and marketing in the future.
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Go ahead and watch the episode here!
John Kearney is Aventri’s Director of Go To Market Strategy. He is focused on understanding our customers and our market and ensuring the organization is set up to serve both.
Prior to Aventri, John spent 6 years with SBI, a management consulting firm focused on driving revenue through sales and marketing alignment. With an undergrad degree and MBA in Marketing from the University of Notre Dame, John is a proud ‘Double Domer.’ He’s got a beautiful wife and 2 young boys, with a baby sister on the way.
Christina Dieckmeyer is the Director of Marketing for North America at iGrafx - a leader in business process management solutions. At iGrafx, Christina oversees all aspects of North American marketing operations and programs.
Prior to iGrafx, Christina worked as a director of marketing at Synovia Solutions and in the same role while working with John at SBI. Christina is a graduate of Purdue University