In our 2nd episode of Aventri's Event Strategies series, we interview Christina Dieckmeyer, the Director of Marketing for North America at iGrafx.
In this episode, Christina talks about iGrafx's in-person & virtual event strategy, and how they determine ROI from their event programs vs other channels. We will also discuss why iGrafx decided to format their annual event as a virtual event before coronavirus became a reality and overall thoughts on its impact on events and marketing in the future.
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Go ahead and watch the episode here!